Digital Experience Manager

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Company: Beckman Coulter Life Sciences
Location: Indianapolis, IN

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Digital Experience Managers are the owners of digital strategy and execution for each of Beckman Coulter Life Sciences product lines. Their key focus is to convert anonymous users into known prospects that engage and transact through Beckman Coulter Life Sciences online channels. Our digital channels include website, SEO, PPC, email, social, video, and content marketing. Each Digital Experience Manager has KPI targets for lead generation and revenue they are accountable for delivering. As the owners of SEO strategy, PPC and website content journeys, they must effectively partner with other parts of the business to execute commercialization campaigns and other growth activities.

Roles & Responsibilities

  • Collaborate with peers to develop new website, PPC, and email content & messaging to generate demand and e-commerce revenue.
  • Be accountable for lead and revenue generation targets for digital channels.
  • Collaborate with regional partners to expand digital capabilities and optimize channels internationally and across languages.
  • Manage digital campaign assets, landing page development and content, and tracking.
  • Optimize and expand paid search strategy across product lines through Google Ads and more.
  • Utilize BrightEdge to implement SEO suggestions to improve website performance in organic search.
  • Leverage Google Analytics & heatmapping tools to monitor channel performance and drive continuous improvement.
  • Champion digital best practices and KPIs across the organization.
  • Build and optimize webpages using Sitecore CMS.
  • Support website personalization initiatives
  • Manage effective keyword strategy across organic and paid channels
  • Repurpose and distribute marketing content through digital channels.
  • Continuously run A/B and multivariate tests of digital materials.
  • Leverage buying segments and customer personas in campaign strategy.
  • Manage the localization and application of digital content for use in international markets.
  • Utilize CMS and Marketing Automation Platforms to create landing pages and related assets.
  • Manage auto-responders and follow-up communication for digital touchpoints.
  • Write ad copy, landing pages, value propositions, subject lines.
  • Repurpose and develop content when needed to fill campaign gaps and testing.
  • Oversee lead management and review for digital campaigns in salesforce.com.
  • Build business cases and produce documentation for new features and tools.
Qualifications:

  • Bachelor’s Degree is required.
  • 5+ years of digital marketing experience in multiple channels including search, email, social, and content marketing.
  • 3+ years of recent pay per click (PPC) management and search optimization (SEO) experience.
  • Deep understanding of digital marketing strategy for B2B lead generation
  • ROI-driven and dissatisfied with maintaining the status quo.
  • Strong desire to innovate and test new opportunities and strategies
  • Proficiency in Microsoft Office, Google Analytics, Tag Manager and Search Console and HTML.
  • Experience with CMS with WYSIWYG functionality.
  • Google Ads and Mircosoft Ads professional certifications strongly preferred.
  • Strong business acumen and excellent writing/verbal communication skills.
  • Effective in crafting and optimizing marketing messages.
  • Highly motivated with the ability to work under ambiguity and operate with minimal oversight.
  • Comfort with managing large-scale B2B PPC campaigns with aggressive performance targets.
  • Demonstrated knowledge and experience with personas and buying journeys.
  • Preferred working knowledge of Salesforce.com, Marketo/Pardot, Conductor/BrightEdge, DOMO, Sitecore 7.0 or later.
  • Preferred experience in biotechnology, pharma/biopharma, life sciences research, or related industry.

Diversity & Inclusion
At Danaher, we are dedicated to building and sustaining a truly diverse and inclusive culture. These are not just words on a page—Diversity and Inclusion is a top priority for the company, and it ties deeply to each of our core values. Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.