About this role
Senior Institutional Marketing Events Strategist â Vice President
Job Description
We are looking for a smart, dynamic, creative professional to join our iShares Institutional Marketing team. This position will help determine the overall event strategy for institutional clients and lead a variety of efforts: proprietary client events, virtual events, and third-party conference sponsorships.
This individual will work closely with the iShares Institutional sales team, BlackRock Events Management Team, third-party vendors, COO, and business leaders to provide the data and qualitative feedback needed to ensure all marketing activities produce a positive, and measurable, return on investment.
In addition to event planning and execution, this individual will contribute to the broader institutional marketing team by assisting with a wide range of campaigns and marketing projects: contributing to our content creation, content distribution, advertising, and marketing optimization efforts. As such, both pre-existing event-management skills, as well as a desire and capacity to learn, are required.
Responsibilities
- Lead proprietary events, webcasts, and third-party sponsorships strategy and execution
- Evaluate effectiveness of events and help determine the overall event strategy
- Ensure events are aligned with business priorities, messaging, and the overall institutional marketing goals
- Oversee on-site management of US-based events (limited travel may be required)
- Ensure the execution of proprietary events, webcasts and third-party sponsorships (planning, logistics, speaker prep, emails, etc.)
- Contribute to content creation, content distribution, advertising, and marketing optimization efforts.
- Help scale Institutional Marketing platforms to other regions and business units within BlackRock
- Liaise with speakers, organize, and manage event prep-calls. Adequately prepare all event attendees to ensure we effectively use our event spend
- Identify and execute marketing events designed to educate on iShares products and grow the marketable database across institutional client channels (Asset Owners and Asset Managers).
- Source of events and marketing expertise for the institutional channel business partners and leaders
- Planning, execution, and measurement of client webcast events
- Assist the team with projects designed to further segment and enhance the iShares institutional client database
Skills & Qualifications
- 5+ years of events/marketing related experience
- Able to work in a fast-paced dynamic environment, drive key initiatives, manage several projects simultaneously, and meet deadlines
- Strong project management and execution skills and executive presence
- Previous experience managing events, conference sponsorships, and webcasts
- Experience developing/contributing to event planning (internal and external) and ability to design and oversee the execution of a first-class client experience
- Experiential event experience is a plus.
- Strong communication and presentation skills
- Highly effective in forging working relationships with team members and senior leaders
- Adaptive thinking with a focus on driving results
- Creative and self-motivated individual who works collaboratively in a high performance, team environment
- Investment/financial, brokerage, bank, investment manager, consultant, insurer, or pensions/endowment experience a plus.
- Knowledge or experience in the ETF industry is a plus.
- BA/BS
- FINRA Series 7 and 63 is a plus.
- CVENT experience is a plus.
- Proficient with PowerPoint and Excel
About BlackRock
BlackRockâs purpose is to help more and more people experience financial well-being. As a fiduciary to investors and a leading provider of financial technology, our clients turn to us for the solutions they need when planning for their most important goals. As of September 30, 2019, the firm managed approximately $6.96 trillion in assets on behalf of investors worldwide.
For additional information on BlackRock, please visit http://www.blackrock.com/corporate | Twitter: @blackrock |
Blog: http://www.blackrockblog.com | LinkedIn: http://www.linkedin.com/company/blackrock
BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.
We recruit, hire, train, promote, pay, and administer all personnel actions without regard to race, color, religion, sex (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), sex stereotyping (including assumptions about a personâs appearance or behavior, gender roles, gender expression, or gender identity), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, or any other status protected by applicable law. We interpret these protected statuses broadly to include both the actual status and also any perceptions and assumptions made regarding these statuses.
BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.
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