Vice President of Strategic Marketing & Communications

POSITION SUMMARY:

The Wright Center (TWC) seeks an innovative and dynamic Vice President of Strategic Marketing & Communications, to plan, develop, and lead the marketing and communications strategy to advance TWC’s mission and vision, position the organization and key leadership as thought leaders, and drive engagement with key influencers, including the community, boards, current and prospective patients, prospective and current educational partners, medical residents, policymakers, and media. The VP will develop and execute a comprehensive, multi-faceted strategic marketing and communications program that maintains and augments TWC’s mission. The VP will steward the organization’s brand, build its public profile and manage its reputation; conceive and execute creative marketing campaigns which support program and development efforts; engage the community through earned and paid media; lead efforts to reach new audiences; and grow TWC in both volume of patients and medical residents. The VP will spearhead efforts to weave together organization-wide communications around community and patient engagement, thought leadership, and growing national prominence. The VP will provide departmental leadership in media, creative and design services, publications and digital engagement and will collaborate on marketing programs with the entire organization. The successful candidate will be an out-of-the-box thinker, with a pulse on the ever-evolving media and information consumption landscape, an incredible storyteller who is analytics savvy and has the ability to balance numerous priorities, with a proactive mindset toward creating breakthrough awareness opportunities.

Required Skills

JOB DUTIES and ESSENTIAL FUNCTIONS:

While living and demonstrating our Core Values, the VP of Strategic Marketing & Communications will fulfill these functions successfully:

Marketing Strategy, Vision and Leadership

• Develop and implement an integrated strategic marketing and communications plan to advance The Wright Center’s brand identity; broaden awareness of its programs and priorities; and increase the visibility of its programs across key stakeholder audiences, including boards, patients, employees, potential medical residents, and the community at large
• Create marketing/public relations strategy that will allow The Wright Center leadership to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media and key influencers
• Work with leadership team and staff to recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them
• Create and implement forward-thinking, innovative communications and messaging to diverse audiences to promote TWC’s mission and work to grow patient base and reach in graduate medical education. Drive thought leadership initiatives being opportunity driven; savvy around cultural, community, and news events and happenings and able to react to relevant topics to elevate TWC’s brand
• Manage TWC’s reputation in the public domain and cultivate brand promoters in the community

Marketing Communications Operations

• Oversee development of all The Wright Center print and media communications and marketing activities, including brand development, media relations, advertising, the annual report, marketing collateral materials and digital communications including The Wright Center’s website and social media strategy, and internal and board communication; manage relationships with associated vendors
• Develop and execute high-impact, creative ideas designed to guide long-term positioning and messaging targeting specific personas; Develop and manage a functional content and event calendar
• Work closely with leadership and other teams to develop an ongoing pipeline of originally written and/or curated content (articles, blog posts, opinion pieces) in support of the organization’s key areas of interest
• Actively engage, cultivate and manage press relationships to ensure coverage surrounding The Wright Center’s programs, special events, public announcements, and other projects. Serve as a spokesperson and lead point person on media interactions that help promote and/or impact the organization; Exercise judgment to prioritize media opportunities, and prepare talking points, speeches, presentations, and other supporting material as needed
• Generate strong, positive press coverage and oversee the quality and consistency of message in all organizational materials
• Identify, plan, manage, and track success of organizational and community-centered events, sponsorships, and business development opportunities to grow our brand; Collaborate with patient-led board committees to engage the community and spread brand awareness
• Oversee the day-to-day activities of the communications function including budgeting, planning, and staff development
• Oversee the monitoring and reporting of marketing and communications efforts through analytics measurement

Team Development/Management

• Recruit and manage a marketing communications team to support the development and execution of the marketing and communications strategy
• Promote a culture of high performance, accountability, and continuous improvement that values learning and a commitment to quality
• Mentor and develop staff using a supportive and collaborative approach on a consistent basis
• Establish and monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities, and manage performance

Required Experience

QUALIFICATIONS:

• 15 + years of experience in strategic marketing leadership and/or communications role for a significant, high-profile organization such as a non-profit entity, government agency, or public corporation
• Demonstrated ability to develop and implement comprehensive communications strategies, both internal and external, including strong understanding of audience and how to use communications to build constituencies of brand promoters and followers
• Demonstrated experience and leadership in managing comprehensive strategic marketing and media relations to advance an organization’s mission and goals
• Proven track record of top-tier media placements, managing and growing media relationships, and successful use of digital mediums; Ability to prepare senior leaders and spokespeople for media engagement
• Experience developing and using data, market research and consumer insight to guide approaches
• Project management skills to manage marketing programs, editorial schedules and deadlines within organizational and ongoing campaigns; Experience and ability to work multiple projects simultaneously in a demanding, fast-paced and complex environment
• Experience in planning, writing, editing, and production of newsletters, press releases, annual reports, marketing literature, and other print publications and directories
• Significant supervisory and management experience and proven track record of developing and leading high-performing teams; Demonstrated ability to lead, model and drive a culture of accountability and results
• Experience planning and staffing major community and organizational events with numerous stakeholders
• Ability to collaborate with and influence key stakeholders across a complex organization, including executives, board members, and staff
• Highly motivated self-starter who knows how to take projects and run with them; Compulsively detail and deadline oriented
• Superb interpersonal skills, with an impressive history of forging strong and positive relationships with colleagues and stakeholders; Exceptional presentation, written, and oral communication skills with the ability to excel under pressure and tight timelines
• Excellent judgment and creative problem solving skills, including negotiation and conflict resolution skills; Ability to make decisions in a changing environment and anticipate future needs