Vice President of Strategic & Creative Planning

Company: Ketchum
Location: United States

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Overview

Join The Holmes Report’s Global Creative Agency of the Year. Ketchum is looking for a VP of Strategic & Creative Planning. This individual will work with Ketchum’s Healthcare sector and across North America to develop creative concepts from insights to idea to program sell-in. The ideal candidate will have experience in the health and wellness space, including payer/provider, OTC, Pharma and consumer wellness products and services.
This role requires the ability to collaborate with different specialty functions for creative solutions to our clients’ business challenges. Work with Analytics to identify insight-based strategies; access your Creative Planning teammates across North America and beyond to generate creative ideas; and partner with others in influencer, content design, social strategy, earned media and more to bring those ideas to life.
In this role you will be an important member of a dynamic team, giving and receiving inspiration, sharing best practices, contributing thought leadership, evolving strategic and creative processes and tools, and creating visibility and awareness for Ketchum’s reputation for strategic creativity with current and prospective clients.

About the Job

  • Partner with account leads to develop programs for current clients and win new clients applying research, insight and strategic rigor to creative concept development
  • Work collaboratively with Ketchum Analytics to develop true insights that drive creative programming
  • Develop creative briefs for ideation sessions; lead creative ideation and brainstorm sessions for client opportunities; develop/vet ideas generated in brainstorm sessions
  • Originate, source and write concepts)
  • Be a creative leader, who owns the planning process from table read to presentation.
  • Act as a catalyst to generate and embrace diversity of ideas and thinking across the team/client network
  • Welcome debate and encourage constructive criticism. Communicate clear, progressive direction.
  • Contribute to the development of engaged and dynamic teams. Foster respect and collaboration within the team and/or agency partners. Identify issues within the team and drive to resolution.
  • Act as brand and talent ambassador internally and externally, participate in development of special practice areas.
  • Work closely with Ketchum’s Health & Wellness leaders as a key team member, helping to build that practice and invigorate client growth.
  • Develop and maintain excellent relationships with multiple clients, agency partners and internal stakeholders
  • Work with account team to identify growth opportunities with client

Qualifications

Any combination of education and experience providing the required skills and knowledge for successful performance would qualify. Typical qualifications would be equivalent to:
  • Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing or a related field a plus
  • At least 8+ years of experience of agency and/or corporate public relations experience
  • Proven track record in growing business through insight-led strategy and concept development
  • Excellent facilitation and negotiation skills required to lead a room of people and diverse teams to align around a clear and singular point of view
  • Agency experience required (Advertising, PR, Digital, Marketing Communications)
  • Proven experience in working with clients at the brand manager and CMO and other C-Suite levels
  • Ability to lead and drive to the best client solutions through ambiguity, being adaptable to changing priorities
  • Experience in analyzing research
  • Ability to prioritize and juggle multiple client priorities and assignments.
  • Self-starter with an entrepreneurial spirit with vision and leadership to enact change
  • Exceptional oral and written communications skills; captivating presenter, storyteller and great listener; strong negotiating, persuasion and diplomacy skills
  • Desire to bring your whole self to work with a fun and supportive team across the country. #LI-ML IND13

About Ketchum

As a global communications consultancy with 90 plus years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!


What we offer

  • Robust benefits program
  • Generous time off policies
  • Retirement program with company match
  • Workplace flexibility
  • Business casual dress code
  • Workplace and off-site social gatherings
  • Yoga @ work
  • Professional learning and development opportunities
  • Tuition reimbursement
  • Paid maternity/paternity leave
  • Transit benefits

Interested? We’ve got an opportunity for you.

#LI-ML1
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