Vice President, Media Planning – (ABC Entertainment Account)

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Company: OMD
Location: Burbank, CA

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Vice President, Media Planning – (ABC Entertainment Account)

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THE AGENCY
OMG23 is the new Omnicom Media Group agency dedicated to Walt Disney Studios and Disney’s multiple television networks. At OMG23, we have the privilege of partnering with Disney on the planning, buying and implementation of its integrated ad campaigns for some of the entertainment industry’s most iconic brands. Our Walt Disney Studios team works on titles that include a wide variety of blockbuster films distributed under the Walt Disney Studios, Marvel Studios, Lucasfilm, Pixar Animation Studios, Walt Disney Animation Studios, 20th Century Fox, and Fox Searchlight banners. We are also proud to be Disney’s Agency of Record for their premier television networks including ABC, ABC News, Disney Channels, Freeform, National Geographic and FX. We live movies and TV. If you do too, see below for an opportunity to join our team.


THE JOB

The Vice President is responsible for managing the integrated media strategy and execution of Disney media plans. Additionally, he/she is responsible for maintaining effective communication between all internal teams, including TV, digital (including search, social, and analytics), outdoor, multicultural, research and national/local activation teams.
A successful VP has experience and knowledge across all media disciplines, and demonstrates a strong understanding of overarching, high level business objectives. The VP can effectively and efficiently manage a large team within a fast-paced and ever-changing account.
The VP is tasked to lead the media campaign strategy, anticipate client needs and demands, and to manage all communication plans and projects within the team. The VP will mentor his/her team throughout the process, helping to craft career paths and contribute to the development of all employees working under their direction.
Responsibilities include:
  • Works with Senior Vice President to manage the development of media campaigns, ensuring that all plans are strategically sound and have solid rationalizations
  • Works closely with cross-media counterparts and internal activation teams to develop and sync overall campaign strategy
  • Serves as the client contact for strategic oversight and overall problem solving/troubleshooting
  • Plays integral role in TV and digital upfront processes and recommendations
  • Presents to clients and internal teams, with the ability to effectively communicate overall plan strategy, including tactics across all media types
  • Helps manage topline assignments outside the day to day workload including:
    • Competitive Reports (annual, weekly, monthly, film specific reviews)
    • Consumer Research and Media Landscape Reports (in conjunction with dedicated research team)
  • Helps lead and contribute to overall process efficiencies
  • Provides strategic counsel for Directors, Associate Directors and Supervisors on the implementation, planning process and analysis across multiple campaigns
  • Ensures overall accuracy with client budgets, investments and overall execution of media campaigns
  • Maintains strong, professional relationships with the clients and vendor community
    • Help Directors, Associate Directors and Supervisors to evaluate bigger partnerships and sponsorship opportunities


YOU

We encourage you to apply if the below describes your experience and talents:

  • Bachelor’s degree
  • 15+ years previous media experience; Entertainment account a plus
  • Strong background in broadcast media planning
  • Excellent verbal/written communication and presentation skills
  • Must demonstrate leadership presence: mature, bright and polished
  • Strong time management skills
  • Proficient in MS Office with an emphasis on Excel, Apple Keynote, Nielsen, R/F Reports, IMS Suite, Kantar, MRI, and Simmons