Reprise- SVP, Head of Performance US, UM

Reprise:

Founded in 2003, Reprise Media, a subsidiary of IPG Mediabrands, is a leading global performance agency focused on building meaningful digital experiences for many of the world’s most celebrated brands – and the consumers looking to connect with them online.

Reprise operates in all major markets, offering world-class media, creative and consultative services across search, social and mobile for such clients as Coca-Cola, Estee Lauder, Hershey’s, Johnson & Johnson, Amazon, BMW, Lego, Carlsberg, and Nationwide.

In the US alone, Reprise comprises 500+ employees, with major hubs in New York, LA, Detroit, and Chicago, and satellite offices in San Francisco and Atlanta.

UM:

UM is a full-service media agency that strives to use Better Science and Art to create moments that drive business momentum for brands. UM is made up of entrepreneurially-minded planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists—over 4,800 employees across 130 offices in over 100 countries around the world. UM is globally headquartered in New York, with six additional North America offices in Dallas, Detroit, Los Angeles, Miami, San Francisco, and Toronto.

As a company, they are constantly pushing themselves to improve, under their Better Science, Better Art, Better Outcomes banner, striving to set the bar in the ever-evolving media landscape. Key clients include J&J, Sony, HULU, H&M, Coca-Cola, Hershey’s, Spotify Exxon, and BMW.

Why You’re Right For The Role:

As a client-focused business leader with deep performance expertise with a focus on social, and you’re a champion of addressable media and the potential it wields for brands. And as someone who gets it, you’re adept at integrating strategic thinking into client briefs and expressing these winning ideas brilliantly in high-stakes pitch rooms.

In this senior role, your marketing mind and gravitas will lend itself exceptionally to our sister agency UM, with whom you’ll partner every day. You will represent yourself as the public face of performance excellence for UM and demonstrate thought leadership for them in the digital universe.

Ultimately, you will oversee all things Reprise that touches UM accounts. This is an overall responsibility of 200+ people who work within Reprise on UM accounts.

You will build a foundational bridge between Reprise and UM, and flex your leadership muscle and knowledge expertise (internally and externally) to compel new and existing clients to choose us as their Media Agency of Record. You will also proactively integrate our performance capabilities across UM teams and demand innovative approaches to Performance from our talent.

Key areas of focus of the role are:

• You are responsible for partnering with UM’s Global and Regional CEOs to support UM’s new business agenda on Performance
• You will lead social craft excellence within the teams, our growth, and our cross-agency partnership
• As our UM Performance Strategist, you are responsible for implementing our world-class strategic approach to social and other digital media and advancing it to position us beyond the competition

Your mastery in performance marketing is crucial, but we equally value your collaborative and entrepreneurial spirit. Your ability to unearth market opportunities for clients and weave this thinking into UM’s unique strategic ‘Better Science, Better Art, Better Outcomes’ perspective makes you our most valuable player.

Key Responsibilities

Performance Expertise:

• Engage in a consultative role as a performance expert as an interface to UM leadership and brand leads
• Drive UM’s strategic media process between Reprise and UM, partnering with UM executive leadership and client lead peers to drive client optimization
• Articulate the potential of performance and social as a part of a connected digital approach for UM clients. Demonstrate total command of this thinking in front of the industry’s most senior leaders
• Ensure strategic integration of social and performance with all other media channels throughout brand planning and activation

Client Growth:

• Take the front seat in all client growth activity, whether organic or new business. Work with pitch teams to integrate strategic social as well as general performance thinking into UM’s strategic approach to media
• Work with UM client leads to identify and target priority clients and build powerful solutions that demonstrate our superiority in market
• Ensure UM’s new business efforts are fully supported. Mobilize the very best resources inside of Reprise and demand excellence in the delivery of RFI/RFP materials / assignments
• Embody our brand of thought leadership by delivering industry-influencing POVs on trending topics

Team Leadership:

• Identify Reprise capability and resource gaps on social on UM businesses. Partner with the SVP, Accounts Lead, to take actions to ensure ongoing excellent service-level quality across all teams
• Work with UM to set mutual inter-agency “excellence” KPIs and monitor Reprise performance
• Identify client and agency needs for further education and training in social. Coordinate learning opportunities and the up-skilling of Reprise and UM employees, as well as interested clients
• Represent performance expertise proudly in public forums, panels, journals, etc.

The Ideal Candidate:

• Outstanding overall performance and strategic social media experience
• Executive-level agency experience with a proven track record in business development
• Strong POV and outlook on all things digital from a social expertise standpoint, but also including eCommerce, Programmatic and Advanced Analytics
• Highly analytical mind-set with extensive experience in data rich environments
• Demonstrated track record of exceeding client business goals
• Familiarity with bottoms up planning approaches or large scale acquisition campaigns
• Possession of poise, gravitas, and charisma to command rooms, effect change and drive excellence
• Dexterity in fluid and fast-paced environments; you are decisive, yet also skilled in refereeing the interests of multiple stakeholders
• Inspiring leadership, with the innate ability to influence others; public speaking mastery a plus