Project Manager – Marketo Operations

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Company: Staples Canada
Location: Framingham, MA

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Description

Staples is The Worklife Fulfillment Company, helping businesses of all sizes be more productive, connected and inspired — however and wherever they work today. With dedicated account teams, category professionals, innovative brands and a curated product assortment for business, Staples provides customized solutions to help organizations achieve their goals. The company operates in North America through eCommerce and direct sales, and is headquartered in Framingham, Massachusetts.

The Marketo Operations Project Manager is responsible for assisting the Marketing / Email Operations teams in creating, executing and tracking lead nurturing and lead management marketing programs. This is a key role that will work cross-functionally to execute our B2B customer acquisition, expansion & retention strategies.


Key Job Responsibilities:

Impact on the Business:

  • Executional Excellence

    • Work closely with our marketing, sales and merchandising partners to develop and execute Email campaigns using Marketo as the automation platform
    • Manage campaign execution, schedule and deliverables including content, data, and channel with internal and external marketing partners
    • Collaborate with agency partners on nurture campaign creation, including inspiring design for email and landing page templates and messaging themes
    • Leverage events (physical and virtual, where applicable) as a demand generation tactic; assist with pre- and post- event promotion, lead collection and analysis
    • Track effectiveness and optimize campaigns via a closed loop process, from planning and set-up through execution and post-campaign ROI assessment
    • Analyze and report campaign performance
  • Exceptional Coordination
    • Demonstrate detailed thinking and creative problem solving with all stakeholders while executing Email campaigns
    • Assist segment marketers & digital media team with any coordination efforts for integrated digital campaigns across display, social, email and web channels
  • QA for Customer Experience
    • Work under the direction of Manager Marketing/Email Operations to ensure end-to-end smoothest possible customer experience across all programs
    • Execute A/B testing on an ongoing basis, in accordance with the best practice and continuous improvement guidelines set by the Manager of Marketing/Email Operations
    • Ensure all program assets have explicit approvals from the requestors (e.g. segment or category marketers) before getting deployed in production environment
Innovation and Change
  • Manage the creation, optimization and scheduling/deployment of innovative nurture campaigns in our marketing automation platform (Marketo).
  • Conduct A/B testing (creative, subject lines) and report results for nurture optimization.
  • Ability to optimize customer-centric nurture campaigns based on the Buyer’s Journey (SiriusDecisions model) and the path a prospect goes through from awareness, consideration and decision.


Communication / Interactions

  • Excellent oral and written communication skills, strong interpersonal skills and ability to clearly communicate ideas, decisions and reasoning to a broad audience
  • Demonstrated ability to interface with all levels of management, and ability to work confidently across various functional groups within a complex matrixed organization


KPI’s

  • Timeliness, Budget, Quality, & Effectiveness

Qualifications


Education / Experience Equivalent
  • Bachelor’s degree required in marketing, business or related field
  • 3-5 years of marketing experience
  • Marketing automation knowledge is required


Preferred Skills:

  • 3+ years of B2B marketing experience
  • Background in B2B customer-centric marketing
  • 2+ years managing marketing-based email /nurturing campaigns
  • Marketo certification
  • Excellent oral and written communication skills, strong interpersonal skills and ability to clearly communicate ideas, decisions and reasoning to a broad audience
  • Demonstrated ability to interface with all levels of management, and ability to work confidently across various functional groups within a complex matrixed organization
  • Proven ability to learn new technology applications quickly
  • Excellent project management skills and keen attention to detail
  • Strong focus on analysis and driving insights from data
  • Ability to successfully align cross-functional teams
  • Must be a self-starter and creative problem solver, with ability to work independently as well as collaboratively as part of a team
Job: Marketing
Location(s): US-MA-Framingham
Schedule: Full-time
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Employment Statement
Staples is an Equal Opportunity Employer who values the diversity of our people, products, and services.