Vice President, Marketing

Company: Ketchum
Location: Raleigh, NC

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Overview

Are you interested in a job where you’re working with a group of talented marketers, some of the best in the business? Are you able to work collaboratively with individuals at all levels and across multiple offices? Do you have experience designing, producing, and executing strategic client-focused marketing and communications materials? If so then we have the perfect job for you.
We’re looking for a Vice President, Marketing to guide strategy and content for one of the agency’s top 25 clients in the professional services industry. In this position you’ll be responsible for helping develop content across a variety of mediums across a many of our client’s business units.

About the Job

  • You are a trusted and respected leader for a team of experienced professional business writers, designers and digital strategists,and a partner to the Client Director.
  • In addition to writing, you have a point –of-view and vision for how to connect key business themes across multiple marketing materials.
  • You think past just the content and focus on the best channel for dissemination, whether it’s video, digital or traditional printed marketing materials.
  • You are a quick study in absorbing the particulars of our clients’ businesses. You may be handling multiple sector and themes daily.
  • You must be an English-to-English translator who can process corporate-speak into normal language – striping away jargon without “dumbing down” or obscuring nuance. You should have a journalist’s ear and a marketer’s flair for finding the provocative or memorable element in an otherwise ordinary message.
  • You do not need graphic, coding, or animation skills. But you should be able to think visually and be able to collaborate effectively with people who do, so you can turn out work that reflects everyone’s talent. You will be closely working with the creative lead and design and/or video team members on all projects.
  • You will be called upon routinely to lead multi-party telephone interviews. You will be called upon occasionally to facilitate in-person message strategy sessions, sometimes involving travel.
  • Whatever organizational skills you have developed that will help you keep multiple, simultaneous projects on track, you will need them here. A typical workload involves a mix of long-term projects and quick-turn client needs. While you will work with professional project managers, the person in this role is a partner in managing projects – not a functionary who receives “assignments.”
  • You will work with the Client Director and account managers to manage forecasting, develop scopes of work, manage and report regularly on budget and other financial account management responsibilities.

Qualifications

  • 10+ years of experience in marketing communications focused on strategy and planning
  • Bachelor’s degree in Business, Marketing, Communications, Journalism, Public Relations or related field preferred.
  • Outstanding content strategy, strategic writing and editing experience.
  • Understanding of marketing communications best practices for professional services organizations.
  • Direct experience in building and managing teams.
  • Exceptional verbal and interpersonal communication skills
  • Extremely organized and skilled at project and account management

About Ketchum

As a global communications consultancy with 90 plus years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!


What we offer

  • Robust benefits program
  • Generous time off policies
  • Retirement program with company match
  • Workplace flexibility
  • Business casual dress code
  • Workplace and off-site social gatherings
  • Yoga @ work
  • Professional learning and development opportunities
  • Tuition reimbursement
  • Paid maternity/paternity leave
  • Transit benefits

Interested? We’ve got an opportunity for you. IND13 #LI-MLIN