Marketing Director

Socati is a leading processor of broad-spectrum hemp extracts. The headquarters is located in the heart of downtown Austin, Texas. Socati’s innovation and production facility is located in Missoula, Montana, and the agronomy center is located in Woodburn, Oregon. In response to market demands, our innovation center is undergoing a 10x scale up. The company provides a top-quality and consistent product for a market projected to reach $22 billion by 2022. Leveraging investments in new technologies, Socati engages in large-scale manufacturing and has logistics in place to process increasing amounts of hemp biomass to meet customer demand. Socati has been well capitalized with over $40 million in investment capital since 2018. The board consists of top executives, well respected in various industries from leading healthcare, tech and consumer packaged goods companies (CPG). With the ability to manufacture broad-spectrum hemp extracts at scale, Socati is built to serve the needs of large, international CPG companies that are seeking high-quality raw materials.

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Why Work with Us?

This is a unique opportunity to join a close-knit, rapidly growing team. Socati’s leadership team has a proven track record of startup success and understands the benefits of a truly collaborative culture. The people of Socati are passionate about our mission and looking for exceptionally talented individuals to join our team. We proudly offer competitive benefits and compensation.
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We are looking to hire a Marketing Director in our Downtown Austin, Texas office. The Marketing Director will report to the VP of Sales & Marketing and will be in charge of leading our entire company’s marketing efforts. As a successful hire, you will be responsible for providing guidance to our marketing department and contractors by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company’s brands. You will also be working closely with our sales department to develop a pricing strategy that will help us maximize profits and market share. You will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. You will be in charge of organizing company conferences, trade shows, and major events. At Socati, marketing is about responsive effort to a rapidly evolving industry — and building awareness about how our products/services can satisfy its needs.
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To be considered for this position, you will need a bachelor’s degree in business, marketing or communications. You will also need to have 5+ years of prior proven experience in running a marketing team and marketing campaigns at a well-funded startup in a B2B focused environment in tech, ingredients or both.
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Marketing Director Responsibilities:

• Overseeing entire marketing department.

• Evaluating and developing our marketing strategy and marketing plan.

• Planning, directing, and coordinating marketing efforts.

• Communicating the marketing plan.

• Researching demand for our products and services.

• Competitor research.

• Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.

• Identifying potential customers.

• Developing promotions with advertising managers.

• Understanding and developing budgets and finance, including expenditures, research and development appropriations, and return-on-investment and profit-loss projections.

• Compiling lists describing our offerings.

• Developing and managing advertising campaigns.

• Building brand awareness and positioning.

• Supporting sales and lead generation efforts.

• Coordinating marketing projects from start to finish.

• Organizing company conferences, trade shows, and major events.

• Overseeing social media marketing strategy and content marketing.

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Marketing Director Requirements:

• Bachelor’s degree in business, marketing, communications, or a related field.

• 5+ years prior experience in marketing and managing a marketing team at a well-funded startup in a B2B focused environment in tech, ingredients or both.

• Specific B2C experience as well including launching a brand to market with strong acumen in the digital marketing / media buying area.

• Proven marketing campaign experience.

• Effective time management skills.

• Strong project management, multitasking, and decision-making skills.

• Metrics-driven marketing mind with an eye for creativity.

• Experience with marketing automation and CRM tools.

• Strong copywriting skills.

• Attention to detail.

• Proven ability to manage budgets.

• Professional and proactive work ethic.

• Excellent interpersonal, written and oral communication skills.

• Experience with digital marketing forms such as social media marketing and content marketing.

• Competency in Microsoft applications including Word, Excel, and Outlook.

• Willingness and ability to travel.

Preferred Qualifications:

• Master’s degree a plus.

• Established press and media contacts a plus.

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Benefits of working for Socati

• Socati offers a competitive base salary and opportunity for career advancement based on performance.

• Full medical PPO insurance plan that is 100% paid for by Socati.

• Paid vacation.

• Paid parking.

• A supportive culture that encourages health and personal improvement.

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Apply today to learn more!!
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Socati is an equal opportunity workplace committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, disability, and veteran status.
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Job Type: Full-time

Salary: $100,000.00 to $120,000.00 /year

Experience:

• Marketing: 5 years (Required)

Education:

• Bachelor’s (Required)

Work authorization:

• United States (Required)

Work Location:

• One location

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off