Summary
The Director will be responsible for using data applying analytics and using technology to drive improved decision-making across all business functions and will have oversight, management and accountability of the ticket operations for the Los Angeles Sparks.
Duties and Responsibilities
- Lead the input and integrity of ticketing data into CRM, as well as leading sales flow efficiency
- Using available data, develop game by game predictive models to forecast ticket and revenue outcomes
- Build lead scoring and predictive retention modeling processes to improve sales rep efficiency
- Working with senior leadership, build annual ticket revenue reporting models
- Implement email marketing strategy provided through Senior Vice President
- Lead all aspects of ticket operations department including the box office and day of game ticket operations
- Become competent with ticket system; work with department to build game schedule on system, build ticket accounts, prepare reports, and handle cash payments and reconcile cash and credit card sales
- You will work in conjunction with Sales, Sponsorship, Community Relations, Basketball Operations, and Media Relations departments for all internal ticket allotment and allocation
- Develop and maintain files and reports on each event that consists of ticket sales, group sales, comp tickets and overall event audits
- Will develop a ticket operations business plan
- Prepare routine ticketing reports (i.e., walk up ticket sales, drop count reports, turnstile reports, group sales reports, season ticket reports, WNBA post game reports, etc.)
- Lead Salesforce CRM system, email campaigns, database growth and work with ticket sales and sponsorship on tracking sells, how to engage our clients/fans and finding opportunities to drive revenue
- Build coordinate and own the department budget
- Interact and provide customers with answers to questions and resolve ticketing issues
- Train, orient, run and lead box office game day staff and interns on how to service ticket accounts along with providing outstanding customer service to all fans
- Act as liaison with ticket vendors to keep them accurately informed about events, ticket sales and ticket operations
- Develop relationships with ticket printing companies
Qualifications
- Bachelorâs degree in finance economics, math, statistics or similar quantitative field
- 3 – 5 years of business strategy & analytics experience required
- Excellent social and interpersonal skills
- Ability to build, implement and run business processes
- Strong computer proficiency including experience with excel and other database management systems
- Extensive experience with AXS Ticketing System
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, Disability status, protected veteran status, or any other characteristic protected by law.
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