CVB (Tourism) Director

The Position

The Wilson County Convention and Visitor Bureau (CVB) Director will oversee all administrative, operating, sales/marketing, publicity, promotions and advertising functions of the Wilson County Convention and Visitor Bureau. Work involves positioning the community as a premier, year-round visitor destination and positively impacting the area economy through external marketing efforts aimed at select target markets. This position reports to the County Mayor.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The following duties are normal for this position. The omission of specific statements of the duties does not exclude them from the classification if the work is similar, related, or a logical assignment for this classification. Other duties may be required and assigned.

Manage the day to day activities of the CVB, including general management and coordination of the county tourism efforts. Responsible for program of work, organization structure and procedures budget and finance, staffing, public relations, marketing and planning. Direct and manage staff in the implementation of tourism objectives and policies.

SPECIFIC DUTIES AND RESPONSIBILITIES

Program of Work

Develop strategies, programs, and tourism initiatives with support of the Advisory Board. Formulate for accurate economic impact of local events, inclusive of measuring hotel room nights and accurately measuring tourist impact. Gather competitive rates/quotes of local hotels for groups and other vendors. Coordinates Wilson County’s tourism program and activities with other area programs, state and federal agencies. Scheduling and giving tours for tourist groups, which may include preparing an itinerary and welcome for each group.

Projects and Events Planning

Establishes and maintains ongoing effective communications with governmental leaders, business and cultural institutional leaders, meetings, event planners, and the local/state tourism industry. Works with local committees to establish events and promotion for tourist from surrounding areas. Assisting in the development of a volunteer group for local events. Coordinates special events with other government and civic organizations, if needed.

Tourism

Attend training sessions to local industries on tourist attractions Attends meetings, seminars, conventions, and workshops to further knowledge, stay informed of the changes in the tourism industry, and exchange information.

Prepares and delivers speeches to both local and regional civic and governmental organizations on Tourism.

Designs, develops and conducts familiarization tours of Wilson County for media, leisure & group planners. Responsible for consulting with site directors, staff, and volunteers who serve in connection with historical sites, attractions, hotels, or other tourism related sites. Assist these sites with development of ideas, promotion and marketing in accordance with program of work and marketing plan mission.

Long-Range Planning

The CVB Director is responsible for maintaining continuity and consistency in programming. The CVB Director must use all available resources to anticipate emerging and long-range trends and recommend county programs to address such challenges. Represents the County in joint planning sessions to support & develop an overall destination strategy. Prepares and implements improvement plans; designs and develops educational programs, as needed.

Policy

Keeps abreast of changes in operating philosophies policies and practices of the County and continually reviews department policies to ensure that any changes in County philosophy or practice are appropriately incorporated. Adheres to those policies in the discharge of duties and responsibilities and ensures the same from administrative assistant. Develops and maintains effective organizational and crisis management policies and ensure all CVB activities are implemented within these established policies, guidelines, laws and ethical standards.

Personnel

Works with administrative assistant with regard to training, supervising and evaluating performance. Oversees implementation of discipline and termination procedures for administrative assistant or volunteer members. Assigns additional duties to administrative assistant as necessary to include in-service training programs to meet department goals, enhance staff abilities, and in personal and career growth. Plans and organizes daily work routine by establishing priorities for the completion of work in accordance with sound time-management methodology. Ensures that the administrative assistant updates and maintains social media and website and is proficient in the necessary digital design software.

Finance

Oversee operations of the Wilson County Visitor’s Bureau; Gathers data and prepares annual tourism situation analysis for the CVB Advisory Board, the Board of Commissioners and County Mayor. Develops and supervises the implementation of an annual operating budget and marketing plan, to promote the destination to local, state, regional, national, and international audiences. Prepares quarterly and annual Director reports, annual budget and submits available grant applications for matching funds, that supports these activities and presents information to the Board of Commissioners for approval.

Marketing and Public Relations

Prepares and executes marketing plans; prepares and releases press kit to media and group planners. Participates in radio talk shows; provides current and updated information to the press. Prepares, updates and designs community profiles, photo library, and Wilson County brochures. Develops an awareness program aimed at marketing the county to promote tourism initiatives and stimulate economic development.

Other Activities

Represent Wilson County in tourism related activities, including local, regional, state and national organizations, conferences or meetings, and national conventions that serve to foster the betterment of the Bureau mission. Communicates with CVB Advisory Board, Wilson County Chamber of commerce, and other agencies. Attend monthly meetings of Wilson County Commission and prepare meeting packets. Responds to requests for information on various aspects of economic development in Wilson County.

MINIMUM QUALIFICATIONS

The CVB Director position requires excellent verbal, written, presentation, communication skills, organizational skills, strong interpersonal skills and an ability to provide leadership. Preferred candidate would have strong budget development skills, demonstrated executive and managerial skills; self-starter who has a high level of initiative with proven leadership abilities. Preferred supervisor experience with ability to recruit, train, and develop staff, if needed.

Detail oriented; able to work independently and meet deadline in multi task environment, proficient in computer skills, displays a high degree of tact and diplomacy.

College graduate with a degree in advertising, marketing, public relations, hospitality services or a closely related field, and multiple years experience related to destination marketing. Tourism, hospitality, sports marketing and/or the convention/visitor industry with progressive responsibility or public relations work; or any equivalent combination of education, training, and experience which provides the requisite knowledge, skills, and abilities for this job.

Working knowledge of Wilson County, area history, area attractions and/or fishing and water sports preferred.

PERSONAL CHARACTERISTICS

The candidate must have a passion for Wilson County and a commitment to enhance the regionâl image as a destination for visitors, conventions, corporate meetings, business travelers, tournaments tours and events. Also required is the ability to work with diverse constituencies a consensus builder with the ability to form coalitions among differing viewpoints. The individual will be capable of quickly identifying critical issues and developing plans and programs to accomplish objectives. The successful candidate will display a level of maturity, compassion, and a leadership style that will create trust, enthusiasm, and confidence. The candidate must be energetic, positive, intelligent, hands-on with a strong sense of team, and able to maintain and grow the vision of Wilson County Convention and Visitors Bureau (WCCVB).

PERFORMANCE APTITUDES

Data Utilization : Requires the ability to evaluate, audit, deduce, and/or assess data using established criteria. Includes exercising discretion in determining actual or probable consequences and in referencing such evaluation to identify and select alternatives.

Human Interaction : Requires the ability to provide guidance, assistance, and/or interpretation to others regarding the application of procedures and standards to specific situations. Must be able to communicate effectively and efficiently in a variety of technical or professional languages, including terminology related to computer operations.

Equipment, Machinery, Tools, and Materials Utilization : Requires the ability to operate and control the actions of equipment, machinery, tools and/or materials requiring complex and rapid adjustments.

Verbal Aptitude : Requires the ability to utilize a wide variety of reference, descriptive, advisory and/or design data and information.

Mathematical Aptitude : Requires the ability to perform addition, subtraction, multiplication and division; ability to calculate decimals and percentages; may include ability to perform mathematical operations involving basic algebraic principles and formulas, and basic geometric principles and calculations.

Functional Reasoning : Requires the ability to apply principles of influence systems, such as motivation, incentive, and leadership, and to exercise independent judgment to apply facts and principles for developing approaches and techniques to resolve problems.

Situational Reasoning : Requires the ability to exercise judgment, decisiveness and creativity in situations involving the evaluation of information against sensory, judgmental, or subjective criteria, as opposed to that which is clearly measurable or verifiable.

ADA COMPLIANCE/PHYSICAL DEMANDS ANALYSIS

Physical Ability : Tasks require the regular and sustained performance of moderately physically demanding work, typically involving some combination of climbing and balancing, stooping, kneeling, crouching, and crawling, and that generally involves lifting, carrying, pushing, and/or pulling of moderately heavy objects and materials (20-50 pounds).

Sensory Requirements : Some tasks require the ability to perceive and discriminate visual cues or signals. Must have the ability to distinguish between colors. Some tasks require the ability to communicate orally.

Environmental Factors : Performance of essential functions may require exposure to adverse environmental conditions, such as dust, machinery, bright/dim light, or electric currents.

Job Type: Full-time

Salary: $57,090.67 /year

Experience:

• destination marketing. Tourism, hospitality, sports marketin: 5 years (Required)

Application Question:

• Do you have social media and/or digital marketing experience?

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan