Vice President of Marketing

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Company: Texas Digestive Disease Consultants
Location: Southlake, TX 76092

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Texas Digestive Disease Consultants (TDDC)/ GI Alliance Management is seeking an experienced Vice President of Marketing.

Position purpose

The Vice President, GI Alliance Marketing is responsible for leading the branding initiatives, digital marketing strategy, patient communication and retention strategy, marketing operations and analytics, internal marketing, community reach and connectivity for the GI Alliance enterprise, its partner businesses and physicians. The individual in this role will be deeply entrenched in the business and thus must work to understand all facets of the GI Alliance culture and the gastroenterology and related spaces in this segment of the health care industry. This candidate must be willing to travel, as needed, to support GI Alliance initiatives. Because the position possesses significant leadership and strategic content, interacts with C-level executives, the candidate will be based in the Southlake corporate offices in the Dallas/Fort Worth area, TX. The candidate must possess an energetic, forward-looking, ambitious, and entrepreneurial mindset. The Vice President, Marketing will lead and motivate a team of marketing professionals to fulfill the organization’s objectives. This team member will also be responsible for tracking and actively improving the online reputation of our offices as well as implementing and tracking marketing initiatives that will drive new patients and lower patient acquisition cost.

Responsibilities/Duties/Functions/Tasks:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Optimize existing digital marketing efforts to drive new patients and lower patient acquisition cost
  • Meticulously track results of marketing initiatives down to the new patient level and consistently report results to offices and executive team
  • Develop and adhere to marketing budget while always making smart business decisions
  • Build and manage a marketing team to develop best-in-class marketing materials for existing offices, de novos, acquisitions, and strategic partnerships
  • Develop and execute strategies to drive new patients, increase brand awareness, and to support internal teams such as Operations, Business Development, Integrations, Human Resources, and Recruiting
  • Ensure all M&A partners have a seamless and positive integration experience with our marketing platforms
  • Oversee and improve upon existing communication initiatives such as social media, public relations, and communication with existing patients
  • Consistently work to improve the efficiency of marketing platforms such as our website(s), patient relationship management systems, and our marketing material ordering system to enhance the experience for patients, drive more initial evaluations, and create more capacity for marketing team members
  • Perform other duties as assigned
Qualifications

Education: Bachelor’s degree in marketing or related filed; Master’s degree in marketing a plus

Experience: 5 years in marketing leadership role, 10+ years overall experience

Dallas/Fort Worth area based

Performance Requirements:

  • Significant experience leading a team of marketing professionals with demonstrated success achieving organization goals while positively motivating team members in achieving goals
  • Proven marketing background with robust knowledge of direct-to-consumer marketing including digital / online strategies and traditional media
  • Deep understanding of digital marketing including SEO, SEM, retargeting, display, and email strategies
  • Must be data-driven and possess strong capabilities in Excel / Google Sheets to maintain and improve current tracking systems
  • Must be able to handle a variety of marketing projects at once and possess exemplary project management and organizational skills
  • Experience working with multiple departments and stakeholders to fulfil marketing requests
  • Excellent knowledge of Microsoft Office
  • Exemplary planning and time management skills
  • High-level verbal and written communications skills
  • Background in graphic design using Adobe Creative Suite programs is a plus

Please Note: All job offers are contingent on the successful completion of pre-employment criminal history check.

NOTE: ALL APPLICATIONS MUST BE COMPLETED IN FULL FOR CONSIDERATION.

No phone calls or agencies, please.

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