Marketing Analytics Manager

General Summary:

As the lead for the Marketing Analytics Team, this role drives the creation of fact-based analysis of future opportunities and historical performance. The Marketing Analytics team supports the promotional efforts of Family Dollar by providing information on the selection of promotional SKUs, reporting on historical results, ad hoc analyses as needed, and generating post event evaluations (print, digital and broadcast). This role presents opportunities and findings to executive level leadership in the merchandising, marketing, and supply chain organizations at Family Dollar. Additionally this group manages our coupon BounceBack program and reporting of promotional allowances. The individual in this role is the subject matter expert for Family Dollar in all facets of promotional analytics.

With the growth of Family Dollar promotional outreach through various channels, the role of the Marketing Analytics team is expanding as well. This individual will play a lead role in the development of capabilities to analyze the marketing mix, implement a promotional optimization solution, and expand the reach of the team across new promotional vehicles including digital, local media spend and others.

Principal Duties & Responsibilities:

• Lead the promotional analytics team in monitoring and reporting on monthly promotional performance across a multitude of marketing vehicles (for example, circulars, web, email, social media, mobile, etc.)
• Provide Sr. Leadership strategic advice on future events.
• Oversee and develop the analytic team’s capability (currently there is an analyst reporting into the position) to digest data from varied sources, pull insights from the data, provide actionable recommendations, and communicate in a user friendly manner to business partners throughout the organization
• Evolve the promotional analytics processes, tools, and team to accommodate the changing analytical needs and structure of the Family Dollar Merchandising and Marketing Organizations
• Be an active consultant giving fact based recommendations provide informational support and participate upon request in monthly strategic promotional planning meetings and the annual marketing planning meeting
• Support Merchandising LOBs in the building of promotional strategies and the selection of product submissions with comprehensive what did and did not work recommendations.
• Work collaboratively with the digital marketing team to assess the effectiveness of digital spend and strategy. Lead efforts to expand and improve the tools utilized by the promotional analytics team including the management of a Marketing Mix Model and the investigation and eventual implementation of a promotional planning optimization tool.
• Work closely with the Centralized analytics group to to coordinate broader testing and evaluation activities.

Position Requirements:

• Office work environment, 40+ work hours per week
• Strong understanding of promotional analytics including marketing mix optimization, market basket analysis, promotional lift, price elasticity, etc.
• Highly skilled and comfortable with data, metrics and statistical procedures. Knows how to run tests using APT.
• Significant experience in conducting statistical analysis mandatory – including regression, logistic regression, time series, cluster analysis, factor analysis, and other techniques
• Significant experience and knowledge in test and learn approach including; test design and post-event analysis.
• Strong knowledge of marketing and merchandising, principles, techniques, and processes
• Strong organizational skills and attention to detail
• Ability to complete projects with limited oversight in a fast-paced environment
• Strong communication and presentation skills to expedite decision-making process
• Demonstrated superior quantitative skills, modeling/framework development, and data interpretation capabilities
• Proven ability to develop partnerships and collaborate across functions and across business divisions
• Strong horizontal and vertical leadership skills and ability to contribute to a team environment with a proven ability to motivate others and create a productive work atmosphere
• Ability to multi-task and set priorities across a broad range of projects
• Ability to identify internal partners and develop processes and procedures to support business goals
• Excellent communication to different levels in the organization, with solid presentation skills
• MS Office skills, including PowerPoint, Excel and Word- with high level of proficiency in Excel

Minimum Requirements:
Education: Four-year college degree or equivalent experience; MBA or MS preferred
Experience: 8 years of applicable merchandising and/or marketing analytical experience with a general merchandise retailer
Job Related Skills: NA
Computer Skills: High proficiency in Microsoft Office (Access, Excel, Word, and PowerPoint); and familiarity with APT software, MicroStrategy, Google Analytics and Retek a plus. Detailed knowledge of Statistics and modeling a must.