Director of Promotions and Marketing

Make your mark in Broadcasting and Digital Media. Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to more television stations than anyone and has affiliations with all major networks. Sinclair Digital group is focused on bringing the most engaging content to web, mobile and over-the-top broadcasting to audiences all over the country! Our success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated ensuring a great future for our employees. Whether you are an industry veteran or a just starting out, you can find it at Sinclair! We are advancing the world of Broadcasting and we want YOU to join our winning team!

We are looking for a Corporate Director of Promotions and Marketing who will work remotely and on-site with local stations to define and enhance their promotional strategy and planning. The Director of Promotion and Marketing will work with local markets to identify and review promotional opportunities as well as work with the Corporate team on other Sinclair division projects. Ideal candidates will be able to analyze and understand data from numerous sources, including: social media analytics, ComScore and Nielsen. The candidate should have experience working with a news team, a background in television production, know how to drive strategic media results, and be able to keep up with a fast-paced company and evolving media landscape.

Key Responsibilities:

• Work with local teams to develop marketing programs that will help generate tune in
• Work with local teams to create and develop plans and marketing promotions to maximize ratings
• Work collaboratively with stations, news, programming and research to support networks’ programming and ratings strategy
• Help ensure alignment between brand building, channel promotion and sales objectives
• Work collaboratively with stations to develop creative briefs and concepts for all on-air creative and off-air promotional content for the channel
• Ensure that marketing initiatives are executed in a manner that furthers the brand and communicates station’s positioning and tone
• Provide training to the field.
• Minimum ten years of experience in local television news promotion
• Knowledge of journalism landscape and editorial roles
• Ability to comprehend complex situations quickly, ask questions, and help guide to a solution.
• Ability to work in fast-paced organization and evolving industry
• Excellent communications and writing skills
• Prior managerial experience
• Ability to work across all departments
• Excellent MS Office skills
• Strong organizational skills and ability to meet and juggle multiple deadlines

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!