Head of Marketing

General Summary:
The Head of Marketing is responsible for developing strategy and executing programs to drive new accounts and revenue growth for Vetsource as we expand our footprint with Veterinary Practices and animal health marketplace. If you are an animal lover who is passionate about driving innovation and accelerating growth within a B2B and B2C environment and have proven that you can deliver results while developing and inspiring a team, then this is the job for you! This role provides a unique opportunity to join a great brand and take it to the next level; working in a mission and values-driven organization that has the ability to extend our industry leadership as we deliver value for our customers while we grow enterprise value.

Essential Duties:
Manage brand identity and messaging

• Align brand identity with overall business goals and objectives
• Develop and drive brand architecture and ensure consistency in messaging across all touchpoints
• Leverage primary and secondary research to measure brand resonance and inform in-market work
• Work with agency partners to evolve the visual system and design language, as necessary

Develop and drive the commercialization strategy

• Develop and execute marketing and customer communications plans for existing services for B2B and B2C audiences to achieve new account and revenue growth
• Develop and execute launch plans for all products/services and new brands as they are added to our portfolio of companies
• Ensure on-time delivery and execution of all commercialization materials
• Work cross-functionally with sales and product development to ensure execution of the commercialization plan

Own and deliver financial results

• Develop and drive overall marketing strategies to deliver the revenue and margin goals while delivering +35% YoY growth rates
• Own and grow veterinary client communication platform to accelerate the growth of > $25M while optimizing promotional spend to improve margin and profitability
• Participate with product management teams to unlock revenue opportunities

Lead and drive cross-functional teams

• Establish a connection and proactively communicate with other leaders across Sales, Account Management, Technology, Operations, Customer Service, and Finance
• Work closely with product development and engineering teams on new products and develop the marketing story and communications for all product/service lines.
• Drive digital-first mindset within marketing, sales and other departments

Operate as a Senior Leader

• Solve enterprise-level problems with a can-do, solution-oriented mindset; don’t focus on what you know/don’t know or how something has been done before but instead on how you can drive to the best possible solution.
• Understand and be open about what you don’t know AND do everything in your power to learn quickly and figure it out. Plan for how to compensate for your “known unknowns.” Learn quickly.
• Be relentless, resourceful, and entrepreneurial; never settle for what you have done – constantly look for ways to do things better.
• Drive impact through inquiry; ask probing questions and push others to be their best selves.
• Be nimble and flexible; adapt quickly to changing circumstances or new insights.
• Be comfortable with risk; know that the biggest risk often comes from inaction rather than from getting it wrong.
• Operate in a prioritized fashion; know what you are trying to get done and focus your resources.
• Be in the details and hands-on; think strategically but drive to action.
• Operate consistently and authentically embrace our company values

Team leadership and development

• Lead a team of ~ 10 with 3 direct reports
• Define job responsibilities, performance criteria, and structure of the team
• Review and guide the work product ensuring the delivery of high-quality work that is on-brand, on time, and drive results
• Conduct regular 1:1 meetings and coaching/development with direct reports and team members as needed
• Establish and develop team culture and engagement
• Hire, train, develop team members as needed
• Manage agency and other vendor partners to deliver campaigns and commercialization materials that align with strategic growth and brand objectives

General Requirements

• Develop and manage annual budgets in support of business goals and defined Marketing Strategy
• Brainstorm, validate, test and refine customer acquisition and growth initiatives utilizing A/B split testing to ensure ongoing improvements
• Experience working in collaborative, open workplace culture with an emphasis on transparency
• Clear communicator and a good listener, comfortable advising and collaborating with senior management teams

Please Note: Management reserves the right to assign or reassign duties and responsibilities at any time.

ORGANIZATIONAL RESPONSIBILITY STATEMENT

In addition to the job-specific responsibilities listed above, all employees are expected to support and model Vetsource’s Core Value Principles: Do the right thing every time; Treat others the way they want to be treated; Embrace Change; Be innovative; Get it done; Work hard, have fun! Employees will be held accountable for knowledge and effective application of these principles.

Qualifications:

• Strong understanding of integrated marketing programs and channel operations (e.g. CRM/Marketing Automation, paid social)
• Bachelor’s degree in Marketing or Business, MBA preferred
• Experience in use-based and SAS-based business models
• Ability to work cross-functionally with product development, engineering, and other disciplines
• Demonstrated leadership skills to inspire teams
• Ability to be hands-on, and work in a dynamic, entrepreneurial, deadline-driven environment
• Ability to juggle multiple projects at once, last-minute requests and quick turnarounds with a positive attitude
• Exhibit a willingness to consistently take on new challenges
• Strong communication and interpersonal skills with the ability to effectively listen and communicate information in a clear, calm, and concise manner
• Must be team-oriented, possess a positive attitude, and work well with others
• Self-motivated with a strong desire to learn new products and technologies.
• Ability to work in a fast-paced, rapidly changing environment, with the ability to multitask

Supervisory Responsibilities:

• Direct management of staff including hiring, performance reviews, and goal setting.
• Provide the Marketing Team with feedback regarding performance metrics to include corrective action if necessary.
• Responsible for coaching, training, mentoring and motivating the team.
• Experience in Healthcare or Animal Health is a plus

Education/Experience:

• Bachelor’s degree in Marketing or Business, MBA preferred
• 12+ years marketing/management and leadership experience within B2B and B2C
• Experience bringing products/services to market with revenue of over $150M
• Working knowledge of Salesforce Automation tools (e.g. SFDC)

Working Conditions:

• Travel up to 10%
• An environment where dogs may be present
• Ambient noise – moderate

Working Conditions:

• Travel up to 10%
• Ambient noise – moderate
• Environment where dogs are present

What We Offer:

• Huge company vision and rapid growth opportunities, and teams made of smart, ambitious, and fun colleagues
• Dog friendly office, sit-to-stand desks, and free gourmet coffee machine and Avanti market on site
• New modern design office located close to restaurants, shopping, and public transportation
• Competitive salary and full benefit packages including PTO, medical, dental, vision, FSA, and 401K

Note:
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.