Head of International Marketing

Qualifications:

• 5-10 years of experience in marketing or top-tier management consulting
• Deep analytical and problem solving experience
• Ability to communicate and present metrics effectively to support strategic recommendations
• Experience developing comprehensive marketing programs preferred
• Knowledge of foreign cultures and languages a plus
• BA/BS degree, MBA preferred

Shopbop is looking for a results-driven individual with an entrepreneurial spirit to drive the growth of our international business. The Head of International Marketing will own Shopbop’s international marketing strategy. This role will require a proven creative, strategic thinker who can grow a business by successfully managing all stages of building an international marketing program from concept to execution.

The successful candidate will be a thoughtful, high-energy self-starter with strong business acumen, acute analytical skills, and the demonstrated ability to use creative thinking and innovation to solve complex problems. This individual will thrive in a fast-paced, data-driven environment, and will have a track record of successfully developing comprehensive marketing strategies for the international market.

Responsibilities:

• Set the vision and strategy for better serving the international customer; implement short and long-run marketing programs focused on customer acquisition and retention
• Develop and implement a comprehensive marketing plan to break into and expand international markets, driving revenue growth targets
• Create and manage programs that optimize the end-to-end customer experience for customers in our target countries including retention and loyalty campaigns, website features
• Leverage existing online marketing channels like SEO, sponsored links, affiliates, and shopping engines to attract new customers abroad
• Identify, test and implement new advertising channels
• Lead development of marketing content that best serves the targeted countries
• Manage projects that will require influence and support from other departments

A successful candidate will:

• Have experience as a business owner with strong marketing instincts
• Know how to achieve short-term objectives while still pursuing long-term goals
• Have the demonstrated ability to provide strategic direction and successfully execute plans
• A passion for solving problems with creativity and resourcefulness
• Be obsessed about the customer experience
• Have the ability to handle multiple competing priorities in a fast-paced environment