Ally is a Strategic Goal-Planning & Execution Management software that enables businesses like Slack, Remitly, Plaid, Teleperformance, and UrbanClap to operate with the organizational alignment, agility, focus and transparency they need to match the fast pace needs of their evolving markets. Ally is based on the OKR framework which is an operating model for running agile teams/businesses and that has been made famous by Google and other industry leaders.
Our team is fuelled with a passion for innovation, growth, and a relentless commitment to making the businesses and teams achieve amazing results. We hire dynamic, passionate, and innovative individuals who thrive in fast-paced environments.
Job Description
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Ally’s rapidly expanding marketing team is seeking an experienced Director of Demand Generation to grow, optimize, and execute SEM, SEO, and a variety of new demand generation initiatives. As an expert in your field, you will be responsible for building sales pipeline and driving sustainable growth for our expanding self-service subscriptions and mid-market and enterprise sales.
This role has high visibility in the organization and works closely with senior leadership, sales, customer success, product, and engineering.
Responsibilities:
- Focus on the development, optimization, and execution of global paid search strategies. Including keyword expansion, geo-targeting, bid optimization, ad copy development, and campaign analysis.
- Develop and execute integrated SEO strategies for organic search to strengthen Ally’s brand and drive demand.
- Analyze channel performance for both SEM and SEO, recommend strategies, lead and execute programs to grow these channels.
- Identify new marketing streams that will attract, engage, and drive new trial subscriptions and customer acquisition.
- Report weekly, monthly, and quarterly on program and channel performance, provide areas for improvement and further optimization.
- Support sales by contextualizing campaigns, driving new MQL and PQL streams, and enable sales outreach strategies.
- Develop and support strong ABM and outbound marketing programs to enable sales to achieve aggressive revenue targets and build future pipeline.
- Work closely with content marketing, product marketing, marketing ops, and customer success to enhance, foster, and nurture an end-to-end buying journey.
About you:
- You follow-through on initiatives, don’t sacrifice the good for the great, are inclusive and proactive, and have no problem wearing multiple hats to get the job done.
- You have a proven history of managing large budgets and delivering reliable results with high returns.
- You are both analytical and creative at solving sophisticated technology and user experience problems.
- You are passionate about technology and marketing and what we set out to achieve, and always strive for success in everything you do.
Qualifications:
- 10+ years of marketing experience required.
- Minimum 5 years in SEM and SEO, including campaign creation, optimization, and analysis required.
- Lead scoring and funnel management experience required.
- Outstanding analytical skills required.
- Certification in AdWords a plus.
- Salesforce and Marketo experience a plus.
At Ally, we are building something great, and our customers agree. We love what we’re doing so much that we practice what we preach and use our fantastic OKR solution every day. Our company-wide alignment and transparent culture drives individual, and team focus, eliminates distractions and enables everyone across the company to work together cohesively–and in alignment with our strategic priorities. Our team is amazing, and we are looking for more amazing people to join our cause for enabling every organization, no matter their size to achieve amazing results with Ally.
Benefits:
- Fully paid health insurance for employee and dependent
- Generous PTO and sick time
- Flextime
- Remote work
- Commuter benefits
- Fun atmosphere with great people and snacks
If you thrive in high-performance environments, strive to make a huge impact, and work well with ambiguity, urgency, fast-paced, and low support structures, then we want to talk to you.
Ally is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.
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