The primary purpose of this position is to plan and assess strategic recruitment and yield activities by exercising and continually developing a strong understanding of general market characteristics and trends as well as those specific to Appalachian. Duties and responsibilities of the position include but are not limited to the following: * Serving as a territory manager by planning, executing and assessing all recruitment operations (on and off campus) necessary to meet recruitment and enrollment goals within an assigned geo-market. * Assisting with planning and/or implementation of general on and off-campus recruitment and yield events throughout the cycle. * Traveling extensively to high schools and attend college fairs, college nights, receptions, and other programs in this region to recruit prospective students. * Developing and strengthening ties with high school counselors, independent counselors, community college counselors, alumni and other key influencers in the recruitment process within the assigned geo-market. * Conducting extensive outreach and relationship and conversation-building activities (via in-person communication, phone, e-mail, written correspondence, and social media) with prospective students and their families throughout the recruitment funnel. * Submitting territory management reports of recruitment and prospective student activity to the Senior Associate Director throughout the recruitment cycle. * Reviewing and assessing student applications and supplemental materials and providing admission decision recommendations for applicants. * Engaging in and/or leading other initiatives or tasks as assigned. * The Division of Enrollment Management is committed to seeking and sustaining a culturally and ethnically diverse University community that is inclusive of all individuals and groups. Successful candidates will demonstrate leadership and innovation in advancing diversity and dedication to recruiting and serving students with diverse needs, backgrounds, ethnicities, abilities and other distinct characteristics in respectful, sensitive and understanding ways.
Minimum Qualifications:
* Bachelor?s degree in student counseling, communications, education, business or public relations, Marketing, or other related field. * Experience and ability to operate independently, exercising independent judgment and discretion and with little or no guidance, and to be able to make decisions on behalf of the Admissions Office and the university that are appropriate, timely, and defensible. * Good knowledge of a student centered/customer service oriented philosophy is essential. * Knowledge and understanding of the structure and chain of responsibilities within a university. * Excellent interpersonal, speaking, and writing skills. * Strong organizational skills. _Other job related education and/or experience may be substituted for all or part of these basic requirements._
Position Number:
002231
Posting Date:
09/24/2019
Closing Date:
American Recovery & Reinvestment Act Funded:
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