Manager, Communications & Media Relations

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Company: American Diabetes Association
Location: Arlington, VA 22202 (Aurora Highlands area)

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The American Diabetes Association is seeking an energetic

and creative communications professional to join its Marketing &

Communications team in the role of Manager, Communications & Media

Relations. This position acts as the “.front line”. for media requests

coming into the Association and plays a critical role supporting proactive

media relations and reputation management. This position also contributes to

growing and enhancing the Association’s primary awareness building campaigns

and will support our growing social media influence across a number of

platforms. The ideal candidate if skilled in communicating with the members of

the media, pitching and has an ideal specialty in science and medical

communications and managing a press program at conferences.

Media Relations:
  • Executes the ADA’s day-to-day media relations

    coordination.
  • Supports the ADA’s media relations efforts by

    fielding inquiries, developing media materials and messaging, pitching and

    developing relationships with members of the media, managing satellite and

    radio media tours, and other duties.
  • Scans media and monitoring services to curate and

    produce timely media coverage reports.
Spokesperson Cultivation & Media Training:
  • Identifies and prepares appropriate internal and

    external spokespeople for various ADA initiatives, provides detailed background

    information including talking points, conducts prep sessions and supports media

    training efforts.
Writing:
  • Produces a wide range of high-quality written

    communication materials including but not limited to messaging, talking points,

    Q&As, briefing materials, press advisories and releases, statements,

    op-eds, media pitches, web copy, newsletter copy, social media messaging and

    blog posts.
Campaign & Event Support:
  • Provides media relations support for a variety of

    special projects and events.
  • Manages ADA’s Scientific Sessions press program

    and additional conference and event press events.
Account Management:
  • Participates in regular meetings with internal clients

    to proactively identify key campaign opportunities well in advance.
  • Maintains calendar of campaigns.
  • Works with internal clients to determine needs

    and scope of projects.
  • Involves key MarCom team members at critical

    points in the process, manages timelines and budgets, delivers products to

    client.
Strategy and Planning:
  • Works with colleagues in the Marketing Division

    to create strategic approaches for earned media efforts.
  • Writes strategic communications, media and public

    relations plans.
  • Works with division team members, internal

    clients, cross-functional teams, and external consultants/vendors, as

    appropriate, to identify scopes of work, strategies, tactics, deliverables and

    timelines for campaigns or promotions.
Metrics:
  • Establishes key metrics for media and public

    relations campaigns.
  • Gathers data and reports on campaign performance

    against established metrics. Uses insights from metrics to inform the

    development and execution of future campaigns.
Collaboration & Integration:
  • Works closely with colleagues throughout the Marketing

    Division, the Strategic Communications & Public Relations Department and

    across the ADA to advance the ADA’s mission, development and campaign

    priorities.
Vendor Management:
  • Manages communications with vendors and identifies

    beneficial collaborations and partnerships.
  • Between 3-5 years media/journalism experience
  • Superior interpersonal and communication skills, both written and

    verbal; bilingual (Spanish/English) a plus
  • Superior writing and interviewing skills
  • Comfortable working in a fast-paced, mission driven environment
  • Self-starter; deadline oriented; personable—able to foster

    positive working relationships with colleagues, small business owners,

    partners, etc.
  • Ability to understand medical and science media and media outlets
  • Interest in advocacy, public policy and medical communications
  • Available to work outside regular working hours and weekends as

    needs arise
  • Enjoy a collaborative work environment with ability to work as

    part of a team with multiple internal and external resources; as well, must be

    able to work independently and remotely with team members in other

    cities/states
  • Mastery of all Microsoft Office programs (Word, PowerPoint, Excel)

    Cision, PR Newswire

Skills

and Mindsets

  • Very

    strong written and verbal communication skills in English
  • Ability

    to work under pressure and meet deadlines
  • Responsiveness

    to news cycles and client expectations
  • Proactive

    approach to identifying and responding to trends in the social and digital

    media spaces
  • Ability

    to solve problems both independently and as part of a team
  • Desire

    and ability to learn new topics quickly, and to proactively seek out ways

    to contribute beyond own workstream