Head of Marketing

Sandler Partners, one of the largest master agencies in the telecommunications brokerage and consulting industry, is seeking a Head of Marketing to join our leadership team. We are a dynamic, high growth Company who has been consistently included on the annual Inc. 5000 list of America’s fastest growing private companies for each of the last several years.

The Head of Marketing is responsible for developing, implementing and monitoring marketing a broad array of marketing strategies that align with the Company’s goals and produce results that contribute meaningfully to the Company’s long-term success. This position works closely with the Managing Partner and other key leaders to 1) develop and implement a cohesive strategic marketing plan to increase brand awareness, 2) set current and long-term marketing goals that align with the Company’s vision, mission and strategy, 3) translate ideas, strategies and growth opportunities into cohesive and actionable marketing initiatives and campaigns, and 4) build a marketing structure and team that will deliver results.

This position reports directly to the Managing Partner and is based in Hermosa Beach, California.

Key Responsibilities

• Develop and implement a cohesive strategic marketing plan to increase brand awareness and that will also support both market retention while delivering growth.
• Work closely with Managing Partner and the Company’s leadership to develop and implement short and long-term goals for marketing initiatives
• Develop a marketing structure that will support the marketing plan. Recruit, develop and provide leadership to a team of marketing professionals that will serve to ensure delivery of the marketing department’s short and long-term strategic goals.
• Identify and supervise outside professional resources that are needed as additional support for delivering on marketing initiatives.
• Develop and connect the brand’s “story” in ways that serve to further clarify, energize and solidify our value proposition with a wide variety of current and potential stakeholders
• Develop, implement and monitor all marketing initiatives, outreach activities and event campaigns, continually striving to increase their reach and effectiveness
• Help grow the business by identifying creative ways to attract new agents as well as help existing agents to successfully increase sales.
• Track competitors’ activities and recommend adjustments to marketing activities as appropriate
• Prioritize marketing projects and allocate resources accordingly
• Provide guidance and ideas to leadership to further strengthen marketing events
• Provide insight and guidance on innovative methods to strengthen existing marketing and branding tools, practices and resources to increase their effectiveness
• Prepare regular reports and presentations on marketing metrics for the Managing Partner and other key stakeholders.
• Conduct market analysis to identify challenges and opportunities for growth
• Forecast hiring and other resource needs for the Marketing department
• Participate in the annual planning of the Company’s strategic plan
• Build and manage the Marketing department’s budget
• Other related duties as requested by management

Education/Experience

• Bachelor’s degree in Business Administration, Marketing, Communications or a related area required. Advanced degree a plus.
• Minimum 3 years related experience in a leadership capacity.
• Demonstrated ability to develop and craft messages that effectively convey the brand’s value proposition as well as adapt those stories for a variety of target audiences required.
• Demonstrated understanding and experience developing and testing digital marketing strategies strongly desirable.

Competencies/Skills

• Demonstrated ability to successfully strategize, design and deliver comprehensive marketing planning for highly competitive growth organizations.
• Demonstrable experience designing and implementing a wide variety of successful marketing campaigns.
• Solid experience working with and knowledge of SEO, web analytics, Google AdWords and web content management systems and social media marketing platforms required.
• Experience with CRM software and digital marketing tools and techniques.
• Must possess the ability to select, train, develop and provide leadership to a marketing team.
• Strong analytical and project management skills.
• Strategic mindset with the ability to make difficult decisions.
• Must be able to keep calm and perform in high-pressure atmosphere.
• Excellent time management skills with the ability to effectively manage and prioritize a diverse workload.
• Excellent verbal and written communication and interpersonal skills. Must have the ability to productively work with many types of people, including difficult personalities and individuals with varying business experience and backgrounds.
• Must be able to grasp and translate messages into viable marketing content, including demonstrated experience crafting engaging marketing stories.
• Well-developed skills in Microsoft Office Suite and other Windows-based or Mac computer applications.
• Must be motivated by working in a high-energy, very entrepreneurial, sales environment with the ability to do independent as well as team planning and goal setting.
• Must have a high level of integrity and discretion with an ability to responsibly handle sensitive and confidential information.

Compensation

This is an exempt position.

EOE Statement

Sandler Partners, LLC is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, race, color, religion, creed, gender, sexual orientation, gender identity, national origin, marital status, disability or protected veteran status, or any other status or characteristic protected by federal, state, or local law.

Job Type: Full-time

Work Location:

• One location

Benefits:

• Health insurance
• Dental insurance
• Vision insurance