Marketing Manager

Scanning Pens Inc. is one of the largest supplier of mobile scanners in the world, we represent many of the leading manufacturers of this type of technology. We have offices worldwide and supply to trade, schools, districts, businesses and end users.

We’re looking for a Marketing Manager who will be responsible for initiating and executing fully integrated and innovative marketing campaigns and projects to drive awareness, create demand and work with the regional Business Development Managers (BDM) to help generate sales leads and foster customer retention.

The candidate will be based in our Clearwater office, Tampa and will work on all marketing activities including direct mail, digital advertising, paid for search marketing, email, events, content development and all forms of marketing communications.

Job Description

· Execute Scanning Pens USA marketing strategy

· Implement and maintain regular marketing projects led by the BDM’s

· Provide regular reporting on campaign effectiveness, response rates and related marketing ROI metrics.

· Work closely with the global marketing team towards joint Marketing activities

· Create online and offline marketing content

· Manage USA event marketing

Required skills

· Minimum 3 to 5 years of hands-on marketing experience with focus on online and Content Marketing

· Excellent verbal and written communication skills

· Strong capability to execute marketing campaigns

· Experience with marketing automation platforms, specifically emails, forms, landing pages, campaigns, lead scoring, and reporting

· Must have excellent organizational skills, attention to detail, and the ability to prioritize in a changing environment

Job Types: Full-time, Contract

Experience:

• Marketing: 5 years (Required)