UM – Vice President, Portfolio Management

: VP, Integrated Strategy

UM is looking for a dynamic, strategic thinker with an entrepreneurial mindset and a love of all things media. Our client is in a fast-moving, highly competitive category and we have the opportunity to truly guide how they connect with and convert customers.

The role will require a strong, vocal team leader with excellent client service skills. We are a straightforward, collaborative, open-minded team and believe great work comes from happy, motivated employees. The person in this role should be passionate about doing cutting-edge work and committed to leading a team to realize their full potential.

The VP, Integrated Strategy is responsible for leading portfolio planning for a single entertainment client and is integral to helping our client achieve their aggressive KPIs, requiring a good balance of branding and direct response knowledge. Our client is a trailblazer in their space on their way to becoming a category leader, and we are a trusted advisor whom they look to for advice and expertise. This role requires strong integrated media planning experience, a solid grasp of best practices across all media disciplines, and a commitment to delivering high quality work consistently.

Essential Functions

• Lead a team of mid- and junior-level media planners responsible for developing integrated, cross-channel media plans with a heavy focus on digital
• Client management on account overseeing multiple campaigns simultaneously within a client portfolio
• Proactive thought leadership on various media topics, both written POVs and verbal communication in meetings
• Ownership of business KPIs and solid understanding of levers to impact performance
• Ability to provide clear direction to and motivate team to perform optimally, ensuring work meets the highest quality standards possible
• Proactively seek new and innovative solutions to client business issues and challenges and evaluate their efficacy/value with rigor
• Provide thought leadership and guide strategic direction for portfolio media planning and buying across TV, Digital, Radio, OOH, and Print – as well as other partner business units and agencies
• Responsible for stewardship of various client objectives throughout the plan development process and accountable for plans delivering against client expectations
• Develop and maintain excellent working relationships with all internal / external agency departments/disciplines including: Strategy, Investment, Analytics and Creative Agencies
• Ensure best practices are used across department and account responsibilities, revamping processes when needed
• Plan, direct, supervise, and coordinate work activities of subordinates and handle all personnel requirements for immediate staff including training and development

Qualifications

Education:

• Bachelor’s degree required

Work Experience:

• Strong business acumen
• 12-14+ years of experience in media planning and/or marketing
• 5+ years of experience mentoring and managing a team
• Entertainment and sports experience a plus

Skills:

• Professionalism, positive representation of the agency
• Solid awareness of industry trends and planning/measurement models
• Understanding of marketing and communications process
• Experience with multiple business categories
• Ability to manage multiple projects simultaneously & thrive in fast paced environment
• Collaborative mindset
• Ability to analyze and act on data signals
• Strong presentation skills in internal, vendor, and client meetings
• Proficient at turning data in actionable insights