Senior Vice-President, Marketing and Communications

POSITION TITLE: Senior Vice-President, Marketing and Communications

DEPARTMENT: Marketing and Communications

REPORTS TO: Chief Operating Officer

STATUS: Regular, Full-Time, Exempt

LOCATION: Burbank, CA (with frequent travel to Costa Mesa, CA)

COMPENSATION: Commensurate with Experience

BENEFITS: Medical Insurance, Dental Insurance, Vision Insurance, Life Insurance, Retirement Plan and Professional Development opportunities

ABOUT PUBLIC MEDIA GROUP OF SOUTHERN CALIFORNIA (PMGSC)

Public Media Group of Southern California (KCET, PBS SoCal and LINK TV) tell stories that matter through original programs that reflect the diversity of the region, and the full schedule of trusted PBS programs. Our content channels –KCET and PBS SoCal– are available for free on internet-connected screens and seven local broadcast channels. LINK TV can be accessed through national satellite channels.

A donor-supported community institution, PMGSC sparks the sharing of ideas at in-person cultural events and community conversations and delivers social impact through services that prepare our most vulnerable children for school.

JOB OVERVIEW

The Senior Vice-President, Marketing and Communications will report to the COO, serve as a member of executive management team, and will work with the CEO on high priority initiatives and executive office communications.

MAJOR AREAS OF RESPONSIBILITIES:

Marketing & Communications Strategy

• Set the marketing, communications, and brand goals and objectives for the organization across all of its services.
• Work directly with the leadership team to translate the organization’s vision and strategy into actionable marketing and communications initiatives.
• Plan, lead and manage the marketing strategy. The marketing strategy will advance audience engagement, position the organization regionally and nationally, and cultivate and enhance meaningful relationships with external audiences, including the media and key stakeholders.
• Develop and implement the brand strategy. The brand strategy will advance brand identity for all brands, broaden awareness of programs and priorities, and increase the visibility of the organization across key audiences. Work with the team to help create imaginative branding and promotional campaigns.
• Design, plan and execute effective communications strategy and operations. Communications will help advance the station’s marketing, promotion, and community relations goals
• Plan, lead and oversee the social media efforts of the organization, and the one-to-one communications and engagement efforts with audiences.
• Supervise the development of 360-degree marketing campaigns that advance the content priorities, digital products, and platforms to drive tune-in, audience engagement, and brand awareness.
• Work with business intelligence to identify audience trends and inform short-term and long-term marketing strategies and initiatives.
• Identify challenges and emerging issues faced by the organization. Work with leadership team and staff to recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them.
• Create and present the annual marketing and communications plans and strategies.

Marketing & Communications Operations

• Inspire, lead, develop and scale the Marketing, Audience Engagement, Creative Services, Business Intelligence, and Corporate Communication teams and operations.
• Lead the execution for all marketing initiatives.
• Oversee the activities that promote, enhance, and protect the organization’s brand and all our content brands to ensure strategic alignment with the organization’s priorities.
• Prioritize media opportunities, and manage the preparation of talking points, speeches, presentations and other supporting material as needed.
• Work with PBS, producers, and other public media organizations on communications, marketing and brand efforts.
• Determine KPIs for marketing department, track KPIs on a regular basis, and present reports.
• Plan, prepare and manage the marketing and communications budget.
• Work with departments across the organization, including content production, programming, digital, engagement, education, sponsorship, advancement, membership and customer service.
• Stay up to date with the latest technology and best practices.

Marketing & Communications Team Management

• Lead the team for the day-to-day activities of the marketing and communications department including budgeting, planning and staff development.
• Promote a culture of high performance and continuous improvement that values learning and a commitment to quality.
• Mentor and develop staff using a supportive and collaborative approach on a consistent basis,
• Establish and monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities, and conduct performance appraisals.

Marketing & Communications Leadership

• Serve as a member of the executive management team. The team serves as the leadership group for the organization, confirming strategies, coordinating major initiatives, addressing emerging organization needs, and shaping the organization’s budget.
• Represent the marketing and communications area with the Board of Directors.
• Work with the CEO, COO, and CCO on key marketing and communications initiatives.
• Serve as an ambassador for the organization. Represent the station in community activities, ensure station visibility in the community, and establish and maintain relationships with other organizations in the community.
• Attend public broadcasting conferences, participate in public broadcasting peer groups of marketing executives, and attend marketing and educational programs.

Qualifications

• Minimum 10 years’ experience in a senior management role either in-house or with an agency.
• Demonstrated experience and leadership in managing comprehensive strategic communications, media relations, marketing and brand management programs to advance an organization’s mission and goals.

• Thorough understanding of media at all levels, including an ability to interface with various news and other media professionals.
• Extensive successful writing and editing experience (externally focused) with a variety of print and online communications media.
• Excellent judgment and creative problem solving skills.
• Ability to make decisions in a changing environment and anticipate future needs.
• Excellent and persuasive communicator.
• Bachelor’s degree in communications, marketing or related field is required, an advanced degree is preferred.
• Energetic, flexible, collaborative and proactive; a leader who can positively and productively manage a team.
• Exceptional written, oral, interpersonal and presentation skills and the ability to effectively communicate passion for public media and the mission of our organization.

Job Type: Full-time

Work Location:

• Multiple locations

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Paid time off