Marketing Director

The Company: The Opal at Music City is a friendly and warm assisted living and memory care community that is located in Nashville, Tennessee.

Opal Senior Living owns and operates assisted living care communities in Florida and Tennessee. The company’s operations are designed and managed to provide the finest quality personal service and exceptional care to foster healthy and independent lives for those who live and work in our communities. The company’s team of experienced committed individuals is deeply committed to achieving the company’s mission and balancing quality in service, program and environment with financial stability and prosperity.

Position Description: Director of Community Relations

Reports to: Executive Director

Scope of Supervision: Supervises all Director, First Impressions, Receptionist/Concierge and the Move-In Coordinator (if applicable). Liaisons with Members of the Leadership Team. Serves as Manager on Duty as required.

Role: Responsible for sales and marketing of the community. This is accomplished by taking into account Opal Senior Living’s philosophy, hallmarks, policies and procedures as well as current federal, state and local regulatory standards.

Responsibilities:

· Ensure compliance to Opal Senior Living’s philosophy and hallmarks as well as all written policies and procedures that govern the operation of Community Relations Department.

· Perform continuous, ongoing supervision of Community Relations Department team members including but not limited to training, disciplining, counseling, motivating, and evaluating.

· Develop, monitor and manage the marketing budget within established guidelines.

· Ensure effective communication to Leadership team regarding marketing, sales, and census issues.

· Develop and implement marketing plans.

· Organize a networking and community outreach program. In compliance with Alive in All Seasons mandates.

· Effectively track and cultivate all prospects utilizing CRM.

· Ensure that a census of budgeted occupancy or higher is maintained.

· Maintain a thorough working proficiency on the lead management system, CRM.

· Develop a rapport and positive relationship with prospective residents.

· Ensure that model suites are well maintained.

· Assist in the planning and implementation of the Orientation and in service training, touring, and presentations.

· Provide tour training and customer service training to staff.

· Make written and weekly oral reports and meets as directed with the Executive Director concerning the operation of Community Relations Department.

· Complete reports as required.

· Oversee and/or coordinate new resident move-in process with appropriate team members as outlined in the Residency and New Beginnings policies and procedures.

· Work in concert with other members of the Leadership Team.

· Conduct effective sales meetings.

· Submit recommendations to the Executive Director for budget completion, equipment, and supplies.

· Ensure adequate supplies and equipment are available to meet the day to day operational needs of the Community Relations Department.

· Participate in weekly census call and focus calls as required.

Educational/Vocational Requirements:

· A High School Diploma, an Associate, or Bachelor’s Degree in Marketing is desired.

· Previous sales and/or marketing experience in healthcare or service related setting.

· Computer literate.

· Knowledge of the physiology and psychology of the older adults and the needs of the caregiver.

General Requirements:

· Must be able to read, write, speak, and understand the English language.

· Presents a highly polished, professional image, appearance and manner.

· Must not pose a direct threat to the health or safety of other individuals within the community.

· Attends and participates in mandated yearly training programs and all required meetings.

· Must be able to manage time efficiently so as to achieve goals.

· Adheres to all Human Resources policies, procedures, and code of conduct.

· Respects confidentiality of information and Resident’s rights.

· Performs job in a safe manner, using proper body mechanics, infection control, etc.

· Responsible for proper care of all property, equipment, supplies and financial assets involved in the performance of the job.

· Performs other duties as required.

Physical Requirements and Working Conditions:

· Works in an office as well as throughout the community and its premises.

· Works in a motor vehicle as required or assigned

· Moves intermittently during working hours. Movement includes, but is not limited to standing, walking, sitting, pulling, lifting, reaching, carrying, pushing, climbing, kneeling, stooping, and twisting.

· Is subject to frequent interruptions.

· Must possess sight/hearing senses or use prosthetics that will enable these senses to function so that the requirements of the position can be met.

· Must own, hold appropriate insurance and be able to operate a motor vehicle.

· Must be willing to travel.

· Must be able to assist in the evacuation of residents during emergency situations.

· Able to communicate intentions and directions to residents, staff, families, and others as needed.

· May be subject to hostile and emotionally upset residents, family members, staff, and visitors.

· Works beyond normal working hours and on weekends and holidays when necessary.

· Is subject to call back during emergency conditions.

· May be subject to the handling of and exposure to hazardous chemicals.

· Is subject to exposure to infectious waste, disease, conditions, etc. including tuberculosis, the AIDS and Hepatitis B viruses.

· Is subject to injury from falls, burns from equipment, odors, etc. throughout the workday as well as reactions from duct, disinfectants, and other air contaminants.

Job Type: Full-time

Salary: $65,000.00 /year

Experience:

• Marketing: 3 years (Preferred)

Additional Compensation:

• Bonuses

Work Location:

• On the road
• One location

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Flexible schedule

This Company Describes Its Culture as:

• Aggressive — competitive and growth-oriented
• Innovative — innovative and risk-taking
• People-oriented — supportive and fairness-focused
• Team-oriented — cooperative and collaborative

Schedule:

• Monday to Friday
• 8 hour shift
• Weekends required