Marketing Director

We are looking for a dynamic and experienced Assisted Living Marketing Director for our Memory Care only community located in historic Gainesville, Virginia

Come be a part of our newest Community called Legacy Ridge. Here at Legacy Ridge we pride ourselves in upholding living by the “Concordis Way” we honor the human spirit in every individual and are passionate about giving the highest quality of life to those who have given to us for generations. Our mantra for service is “whatever it takes” while staying true to our core values: Teamwork, Integrity, Passion and Empowerment. If that sounds like you then we want to speak to you.

Our Marketing Director will be responsible for maintaining and/or improving the community’s occupancy level and revenue production in accordance with business and marketing plans. You will manage the sales process by understanding prospective residents’ needs and educating them about the community’s services and programs. Responsibilities include coordinating and completing all activities needed to grow occupancy, including visiting prospects’ homes, conducting initial assessments or sales presentations, and ensuring all required information and forms are provided and completed prior to move-in. In the Marketing realm, you will have the opportunity for Increasing community awareness through strategic professional business development and participation in outside events, professional groups and local community involvement.

Our successful, new team members will:

• Adhere to the Company’s “Sales only Sales” principles.
• Greet prospects, residents, vendors and visitors professionally and enthusiastically.
• Present the Community to prospects using relationship-based selling techniques.
• Work scheduled hours, weekends and holidays so the Community has appropriate coverage.
• Provide ongoing training to Team Members in sales, customer service and first impressions.
• Make personal visits to strategic referral sources in the surrounding community and target

market areas.

• Plan, host and attend scheduled marketing events.
• Plan new resident events (i.e. new resident social, individual housewarming parties, meet and

greet gatherings).

• Set appointments and send thank you or personal notes to all prospects who visit

the Community.

• Must possess strong time management and documentation skills.

• Participate in the development, review and modification of marketing and media plans.

• Attend and participate in training to develop relevant Sales & Marketing knowledge and skills.

REQUIRED SKILLS AND QUALIFICATIONS
To perform this job successfully, you must have:

• Excellent communication skills, both verbal and written.
• Ability to use computers is required. (Microsoft Word, Excel, etc.)
• Ability to work evening, weekends and travel frequently.
• Excellent organizational skills are a must.
• Ability to facilitate complex problem solving.
• Minimum of high school diploma or equivalent. Related four-year college degree or equivalent

experience preferred.

• Minimum three (3) year experience in Sales, Marketing, Geriatrics and/or other related

background with a proven successful sales closing/census growth record.

• Experience in relationship-based sales.
• Must possess high-energy/enthusiasm, be a self-starter, have excellent time management skills,

a strong initiative, and superior verbal/public speaking skills.

If this is YOU, we would like the opportunity to discuss your possible future with Concordis Senior Living.

Job Type: Full-time

Experience:

• Sales: 3 years (Required)
• Marketing: 3 years (Required)

Education:

• Bachelor’s (Preferred)

Additional Compensation:

• Commission
• Bonuses

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• Tuition reimbursement