Head of Marketing, US

Who we are

TouchNote is reinventing personal communication for the digital era.

We are a creative platform that lets people send custom-made cards, straight from their phone to those they love anywhere in the world. Our easy to use, award-winning app has helped people send over 15 million cards and was awarded the Good Web Guide’s App of the Year 2018.

We are a team of passionate and creative individuals trying to make a difference. With offices in London and New York, we’re proud to offer a highly collaborative, solution-focused environment that celebrates diversity and has been listed in Deloitte’s Technology Fast 50 and The Financial Times Future 100.

TouchNote is an exciting scale-up headquartered in London with strong financial backing and primed for hyper-growth in the next year.

About the Role

We are looking for a seasoned marketer to exponentially grow our member base in the US.

The Head of Marketing is responsible for the deployment of successful offline and online marketing initiatives as well as establishing strategic relationships with key industry players, agencies and vendors as we scale the business in the US market.

With in-depth knowledge of digital performance and social channels, and some experience in traditional marketing, you ensure all our channels work as a turbo-charged acquisition ecosystem. You’ll be challenged with scaling the acquisition of new customers within a target CPA, whilst employing a test, optimize, and review approach in a fast-paced, agile marketing environment.

Working closely with our agencies and the Growth team in London, you’ll use your analytical skills and creativity to plan, manage, report on and optimise marketing initiatives to drive both organic and paid growth and champion the US customer viewpoint.

Reporting to our Director of Growth, you’ll also work alongside a cross-functional team (Product, Studio, Retention, Delivery, Partnerships) to support TouchNote’s acquisition goals and improve conversions.

This a unique opportunity for an ambitious marketer to be part of an exceptional growth journey for a purpose-led brand.

Requirements

Essential

• Ideally 5+ years’ B2C multi-channel marketing experience in an innovative business
• Proven track record of driving significant growth and scale
• Ability to self-initiate and lead agency teams to success
• Strong commercial acumen, comfortable with data and numbers
• Exceptional executor, critical thinker and attention to detail
• Excellent communication, problem-solving, and project management skills.
• Experience in creative development and best-practice in working with agencies

Highly Desirable

• Growth hacking strategies and funnel conversion experience.
• Experience in subscription or app marketing

• A customer-first mindset and experience in gaining audience insights.
• An understanding of brand marketing and the development of value propositions.
• Grit, passion and a positive can-do mindset

Who you are

You’re a tenacious, innovative multi-channel marketer who wants to make an impact and take the next step in their career. You’re an experienced performance marketer who enjoys working autonomously and loves being hands on as well as setting strategy.

Sound good? Get in touch with us!

Benefits

Salary and Benefits

Our salaries are competitive based on experience and are open to negotiation.

All employees are also entitled to:

• Generous health-care plan of your choice
• Thoughtfully flexible vacation policy
• Company laptop (Mac or PC – you choose!)

• Free Touchnote credits to use our product