WW Head of Advertiser Experience, Books Advertising

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Company: Amazon.com Services, Inc.
Location: Seattle, WA

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  • Experience with feature delivery and tradeoffs of a product
  • Bachelor’s Degree
  • 10+ years of experience in product or program management, product marketing, business development or technology
  • Experience with end to end product delivery
  • Experience overseeing roadmap strategy and definition
  • 6+ years of experience managing teams
  • 5+ years of marketing strategy, including go-to-market launch management, acquisition, engagement, product marketing, or partner marketing
  • Ability to transform thinking quickly from high-level, strategic thinking into auditing detailed execution
  • Excellent communications skills (written and oral) to drive recommendations, articulate tradeoffs, and communicate plans to senior executives
  • Ability to juggle a range of projects across Amazon teams, balancing quality and speed
  • Ability to work across channels to set and report on KPIs

Amazon is building a world class advertising business and we are responsible for defining and delivering a collection of self-service performance advertising products that drive discovery and sales. We deliver billions of ad impressions and millions of clicks daily and are breaking fresh ground to create world-class products.

Our team’s mandate is to launch and accelerate the advertising business in categories that require a differentiated customer and advertiser experience. We own end-to-end the advertising experience including placements, creative, ad serving, advertiser experience, and marketing. We’re looking for entrepreneurial, innovative individuals who thrive on solving tough problems.

As the WW Head of Advertiser Experience, you will manage a team of product managers, lifecycle & GTM marketers, and operations program managers to increase worldwide adoption and use of our advertising solutions. You will build and execute a cohesive marketing and product strategy, drive excellence in ongoing operations, and work closely with stakeholders (product management, engineering, ad policy, customer support, retail partners etc.) to deliver results.

Strategic responsibilities include:

  • Manage a team of 6+ PMs, Marketers and Operations Program Managers
  • Understand and grow our advertiser base
  • Develop customer segmentation, and lifecycle product and marketing plans
  • Establish our product positioning, messaging, and outline our key points of differentiation
  • Run strategic marketing campaigns
  • Identify new features and improvements needed and create business requirements for them
  • Operations – develop a strategy for moderation, training customer support on feature specifics, liaise with sales teams, product escalations.

Operational responsibilities include:

  • Develop and manage a marketing budget
  • Launch new products and features
  • Conduct surveys, focus groups, and similar methods to gain customer insight
  • Coordinate with other groups at Amazon to leverage internal opportunities
  • Ensure clarity of strategy, positioning and execution priorities for new product and feature launches.
  • Manage and improve ongoing operational efficiency

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  • MBA/advanced degree
  • Digital advertising experience
  • Experience in entertainment industry
  • Consumer Lifecycle Marketing experience (preferred) or business-to-business experience (please be prepared to discuss how your B2B experience could translate to B2C results)
  • Meets/exceeds Amazon’s leadership principles requirements for this role
  • Meets/exceeds Amazon’s functional/technical depth and complexity for this role

Amazon is an Equal Opportunity-Affirmative Action Employer – Female/Minority/Disability/Veteran/Gender Identity/Sexual Orientation/Age.

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