Vice President – Paid Media

Porter Novelli is a global purpose communication consultancy with offices across the US and internationally in London, Dublin, Mexico City, Canada & Brussels. Our mission is to work with clients to find their authentic ambition to make a positive impact on society. We craft a unique brand position and build the internal and external communication strategies that drive perception and the bottom line. We know that having a clear purpose is essential to building a customer base that will support and advocate on behalf of any organization in any situation. And we can prove that companies with recognized values and vision perform better, year over year. This is our value proposition and our heritage. It’s what sets Porter Novelli apart.

The Role: VICE PRESIDENT PAID MEDIA – DC BASED

Porter Novelli is seeking to hire a DC based Vice President to build our growing paid media practice, add to our talented team and be excellent senior counsel to our clients. The ideal candidate will have digital display, search, social media, broadcast, print and out-of-home advertising experience. Come work on world class brands in a purpose-driven organization that consistently creates impactful award-winning campaigns.

RESPONSIBILITIES:

• Plan and direct integrated media plans across digital display, search, social media, broadcast, print and out-of-home advertising

• Collaborate with account planning and research to develop campaign goals, objectives and strategies

• Present paid media recommendations to clients and manage their day to day needs within this workflow

• Plan, purchase and optimize paid media, with a strong emphasis on digital, paid social and search

• Collaborate with creative teams and help direct the production of digital and advertising materials

• Represent employer during community projects and at public, social and business gatherings

• Regularly contribute to new business pipeline and pitches

QUALIFICATIONS:

• 10-15 years relevant work experience, with a minimum of 8 years agency experience

• Bachelor’s degree in Advertising, Marketing, Communications or related field

• Solid understanding of advertising and marketing principles

• Strong background in digital media and digital media analytics, including working knowledge of Google Analytics

• Experience developing SEM recommendations

• Google AdWords Certification preferred

• Experience with self-service paid social platforms like Facebook, Twitter and LinkedIn ad managers

• Understanding of SEO principles

• Strong written communication skills

• Strong verbal communication skills: able to articulate thoughts persuasively one-on-one, in large and small groups, in formal and informal situations

• Excellent time management and organizational skills: able to juggle conflicting priorities and meet objectives consistently with minimal internal stress

• Proven/demonstrated supervisory experience

• Able to build effective relationships with cross-functional teams including creative and research departments

• Ability to anticipate client needs and quickly solve problems