SR. CRM MANAGER

About Us:

NortonLifeLock Inc. (NASDAQ: NLOK) is the global leader in consumer Cyber Safety. We are dedicated to helping secure the devices, identities, online privacy, and home and family needs of nearly 50 million consumers, providing them with a trusted ally in a complex digital world.

As cyberthreats evolve, consumers need a single ally for device security, identity theft protection, and online privacy. Navigating today’s digital universe is complex and can leave consumers feeling out of control – with cybercriminals creating malware and phishing, ransomware and viruses, data breaches and unsecure Wi-Fi connections. We help protect you and your family when online with solutions that keep you Cyber Safe.

Protecting the consumer’s Cyber Safety requires great people. We have people across the globe working on products and services that protect what matters most—from device security to identify theft protection services, online privacy and protecting the home and family, everything we do begins with what we’ve learned about keeping people’s information secure. NortonLifeLock delivers comprehensive protection for consumer’s Cyber Safety.

About the Role:

We’re seeking a Sr. Customer Relationship Marketing Manager to help us retain our biggest asset, our existing customers. As a key member of the Americas CRM team, this ideal candidate has a proven track record of achieving results via planning and executing retention campaigns across marketing channels. This role requires monitoring the business results and driving plans to ensure that business objectives are met. This person is creative, results-driven and has an unwavering “make it happen” attitude.

Responsibilities:

Manage the day-to-day execution of retention campaigns including: Email, direct mail, mobile app and member portal

• Manage projects for the creation of targeted campaigns, from creative intake through legal approval
• Develop creative briefs based on objectives, target audiences, product positioning and strategy
• Understand local market & user behavior/preference.
• Oversee list pulls, promotion code creation, link creation and QA testing for campaigns
• Work with cross-functional teams to ensure compliance, communication and quality assurance of campaigns
• Partner with outside agency on requirements for set-up of intricate trigger based campaigns
• Manage financial & customer impacts of all actions.
• Monitor existing automated campaigns performance, and ensure creative is up to date and legal and brand compliant
• Monitor business through reporting & testing tools. Interpret data & recommend action.
• Provide high-level reporting on campaigns to key stakeholders (open rate, CTR, conversion rate, unsubscribe rate)
• Process oriented, strong attention to detail

Qualifications:

• Excellent cross-functional collaboration skills
• Good communication and presentation skills
• 10+ years work experience in digital marketing, retention, data intelligence or ecommerce.
• Ability to analyze data and make recommendations based on that analysis
• Detail-oriented candidate with strong follow through ability.
• Customer focused individual who keeps customer experience top of mind
• Strong MS PowerPoint skills
• Experience working in a subscription business a plus.
• BA/BS degree. MBA preferred, applicable experience required.
• Analytical skills a plus.

Symantec is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Symantec strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds.

We also consider for employment qualified individuals with arrest and conviction records. In addition, Symantec will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Learn more about pay transparency.

EEO is the law. Applicants and employees of Symantec Corporation are protected under Federal law from discrimination. See the EEO poster and supplement .

Symantec Corporation (NASDAQ: SYMC), a global leader in cyber security, operates one of the world’s largest cyber intelligence networks allowing organizations, governments, and people to secure their most important data wherever it lives. Enterprises across the world rely on Symantec for integrated cyber defense against sophisticated attacks across endpoints, infrastructure, and cloud. More than 50 million people and families rely on Symantec’s Norton and LifeLock Digital Safety Platform to help protect their personal information, devices, home networks, and identities at home and across their devices.

Relentlessly protect the world’s information. Make a difference at Symantec. Across the globe, we are an ‘essential’ partner to both consumers and businesses of all sizes. We combine our talents, our brains, and our creative energy to reinforce our place as a world-class technical community.

Our most critical asset at Symantec is the talent we hire – you! We look for people who have a desire to excel and reflect our values: Innovation, Action, Customer-Driven, and Trust. We recognize that every opening in our company is a chance to increase Symantec’s competitive advantage, and we are willing to invest in you in order to win.

Symantec is committed to requests for reasonable accommodations to assist you in applying for positions at Symantec including resume submissions. If you need to request an accommodation, please reach out by email to Talent Acquisition or contact HR Service Exchange .