Marketing Director

Access Intelligence, LLC, a leading publisher of business-to-business media, has an immediate opening for a Marketing Director to join its Healthcare Group team. Responsibilities include overseeing integrated tradeshow marketing campaign including direct mail, email, print and web advertising, and grassroots efforts for the OR Manager Conference and Exhibition. The Marketing Director is responsible for building the comprehensive marketing plan for the tradeshow and the publication, creating the overarching marketing strategy for the media brand, building and overseeing the audience development plan and working with the marketing manager to write copy for marketing pieces and press releases, manage the creative design process for all marketing pieces and show branding, execute web site launches and social media campaign, and integrate new technology for promotion. Marketing Director is responsible for tracking registration, monitor trending and writing post show analysis reports. Marketing Director is expected to become proficient in the industries of each tradeshow and conference he/she oversees.

Requirements:
B.S. or B.A. in marketing, business or related degree and 5 – 7 years of tradeshow or conference marketing experience required. Functional knowledge of tradeshows and conferences is required. Excellent writer, strong organizational, time management, project management and communication skills required. Excellent interpersonal skills and ability to thrive in a fast-paced environment. Team player, capable of managing projects requiring input from multiple sources and leading the project from start to finish, including managing other team members and third-party vendors. Ability to multitask on more than one event or project at a time. Proficiency in Excel, Word and Outlook; experience in html, database management software preferred.