Director of Communications

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Company: YMCA of Greater Seattle
Location: Seattle, WA 98104

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Overview

The Director of Communications will work closely with the Chief Marketing Officer (CMO) to implement the organization’s communications strategy.

We are looking for a highly motivated, energetic team-player with superb communications skills, highly-developed storytelling skills and social media savvy. The successful candidate will build and execute an integrated audience focused communications plan and editorial calendar that reinforces the key messaging and positioning goals of the organization. This will be done for both internal and external audiences. He/She should have the capacity to successfully manage multiple projects simultaneously in a highly collaborative team environment. Success for this role will be measured in two ways: 1)by the ability to broadly communicate and amplify key messages about the Y’s philanthropic efforts and community impact we are making in healthy living, youth development and social responsibility and 2) by the ability to deliver consistent, effective and engaging internal communications

Responsibilities

  • Responsible for drafting Internal and executive communications
  • Responsible for generating messages about the YMCA’s signature programs and projects.
  • Define and execute the crisis communications strategy.
  • Develop, manage and create assets for the annual and monthly editorial calendar
  • Build messaging and positioning based on research and feedback
  • Build partnership communications
  • Drive all employer brand campaigns and messaging
  • Develop and implement internal communications, including newsletters, collaboration tools (ie Workplace, etc.) and internal SharePoint.
  • Build the monthly branch content toolkit in support of the monthly editorial calendar and themes.
  • Prepare FAQs, Talking Points, external and internal communications for any crisis and/or emergency communications
  • Build social media strategy and manage social media platforms to drive increases in engagement and goals
  • Develop training material for branches to improve local communication and social media
  • Build and manage team of internal experts and find opportunities to position these thought leaders in events and media
  • Build an “amplification engine” that leverages the power of volunteers, employees and members in multiplying our messages.
  • Manage all content for News Center including issuing press releases, blogs and impact messaging
  • Help support the development of impact messaging including annual reports, newsletters, etc.

Qualifications

  • Bachelor’s degree in communications, English or related field. Master’s preferred.
  • 8-10 years of experience working in corporate communications or brand management roles.
  • Minimum of 5 years of media relations experience.
  • Ability to strategize and work on a team with internal and external stakeholders.
  • Excellent written and verbal communications skills


The YMCA of Greater Seattle is an equal opportunity employer committed to diversity, inclusion, and equity. We are a drug & alcohol-free workplace; all job offers are contingent on results of a background check and drug screening, including screening for marijuana.

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