Director, Digital Content

Are you a digital wizard? Do you know how to create a stellar content plan to drive a digital strategy? Are you a highly analytical thinker with the ability to operate with an audience-first mindset? The ideal candidate for this role is an expert on social media analytics, understands the nuances, advantages and shortcomings of each platform and know how to utilize data in formulating a strong content program.

Experience with digital advertising, SEO and content usage tracking is required.

Leveraging a generous budget, you will work with third party experts / market analysts, freelance writers, associations and other influencers to develop compelling digital content.

The role involves strong project management with a keen eye toward developing compelling market messages. You will then use the content in demand generation and digital programs.

To be effective, you will require excellent interpersonal and communicative skills, as well as demonstrate sound leadership and decision-making ability. You will work with resources in digital infrastructure and campaign management to drive activities – being able to collaborate and coordinate across the team is essential.

The successful person in this role will be an expert in digital content marketing including channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement. This role requires a high level of leadership, initiative, output, attention to detail, and healthy collaboration.

The ideal candidate has 5-8 years of experience in B2B marketing, ideally for a software company. You must have the ability to strategize the most effective use for content, create a content program that includes case studies, blogs, web copy, interactive assests, video, info-graphics and high-level product overviews. You will be a digital expert, capable of driving a digital plan for all content including digital advertising and SEO programs.

Experience with DemandBase is a strong plus.

Responsibilities:

• Orchestrating digital content strategies across all channels.
• Leverage content in display advertising strategy.
• Driving traffic and engagement that translates to sales and brand promotion.
• Managing a content marketing budget.
• Measuring the results of marketing activity to inform future marketing campaigns.
• Managing a team of external writers, illustrators and data analysts.
• Implementing SEO best practices.
• Knowing which platform different kinds of content are best suited to.
• Designing and implementing creative marketing strategies to disseminate content.
• Work with key customers to develop content, interface with key influencers / press.
• Push content through DemandBase and other platforms.

Qualifications:

• A keen understanding of all digital platforms / channels including display advertising.
• Ability to write compelling copy for digital and print assets
• Experience creating content for the web and growing a social audience.
• Experience working with third party market experts for thought leadership content.
• Expert in SEO and content usage / optimization
• Strong understanding of content categorization, structure, and distribution
• Capable of establishing a metric framework for measuring effectiveness
• Ability to analyze and present content and social performance.
• Experience with WordPress, Google Analytics, SEMRush, and DemandBase.
• Ability to conduct interviews and create presentation content for webinars
• Excellent project management skills and understanding how to manage priorities
• BA/BS or equivalent working experience.

Profile and performance:

• Editorial mindset that seeks to understand what audiences consume and how to create it.
• Highly analtyical with a drive toward proven results.
• Dynamic and disciplined thinker with intellectual horsepower.
• A passion for making a mark in fast-paced, growing environments.
• Process driven and organized, approaching problems in a systematic way.
• Proven track record of surpassing objectives and delivering exceptional results.

Top reasons to work at TeamDynamix:

• You get to work with passionate, smart, and driven colleagues.
• You get to work in a fun, casual environment that is fast paced and highly collaborative.
• Customers LOVE TeamDynamix!
• Founded in 2001 in Columbus, Ohio, we are a highly successful and rapidly growing company.
• Benefits, which includes health, dental, vision, and other options, start on your first day.
• PTO plan plus floating holidays to provide work-life balance.
• 401(k) with employer matching program.
• High employee satisfaction – check out our Glassdoor page.

About us:

TeamDynamix offers Service and Project Management together on a single cloud-based platform. The solution transforms IT from order taker to strategic innovator. Organizations in the public sector, education, and healthcare leverage the solution to improve IT maturity, optimize resources, and deliver enhanced end-user service. The platform delivers IT Service Management (ITSM), Project Portfolio Management (PPM), and Enterprise Service Management (ESM) together in one solution. More at TeamDynamix.com, @TDXBuzz, LinkedIn.

TeamDynamix Company Culture Highlights:

• TeamDynamix is ranked in the top 5% of companies for Leadership on Comparably.
• TeamDynamix is ranked in the top 5% of companies for Manager Score on Comparably.
• TeamDynamix is ranked in the top 20% of companies for eNPS on Comparably.

Check us out on Comparably: https://www.comparably.com/companies/teamdynamix

Equal opportunity statement:

TeamDynamix is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

Qualifications:

• Ability to write compelling copy for digital and print assets, ability to leverage content across multiple channels.
• Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement.
• BA/BS or equivalent working experience.
• Experience creating content for the web and growing a social audience.Ability to analyze and present content and social performance.
• Experience with WordPress, Google Analytics, SlideShare, and the top social channels.
• Ability to conduct interviews and create presentation content for webinars.
• Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales.

Profile and performance:

• Editorial mindset that seeks to understand what audiences consume and how to create it.
• Dynamic and disciplined thinker with intellectual horsepower.
• A passion for making a mark in fast-paced, growing environments.
• Process driven and organized, approaching problems in a systematic way.
• Proven track record of surpassing objectives and delivering exceptional results.