We are looking for a superstar VP, Marketing / (potential progression to) CMO who has the necessary skill, talent and ambition to supercharge our brand and marketing efforts in 2020 and beyond. The role will be based in San Francisco or LA.
Vice President of Marketing
What does our team do?
Teespring is a leader in creator commerce, and we are working to deepen our position as the number1 destination for content creators (YouTubers, Instagrammer, Twitch Gamers etc) to build their commerce businesses.
Our Marketing and Commercial teams work to identify high potential creators and help them be more successful on our platform through a variety of tactics, (including providing insights, design support, product marketing, content marketing, paid advertising and brand collaborations).
Teespring has unique and exclusive channel partnerships with some of the world’s leading social platforms including
YouTube
[https://www.polygon.com/2018/6/21/17484512/teespring-youtube-creators-merch],
Twitch
[https://www.asicentral.com/news/newsletters/promogram/june-2019/teespring-forges-new-merch-partnership-with-twitch/] &
Instagram
[https://martechseries.com/social/social-media-platforms/branded-stores-integrated-instagram-checkout-lands-top-creators-teespring/] that helps build an incredibly strong value proposition for creators to put their products directly in front of their fans. Our team partners up closely and constantly looks for new avenues for growth.
What is the job?
The VP, Marketing is responsible for all activities related to conceptualizing and implementing brand & marketing strategy against its business objectives. Specific responsibilities include ownership of the Teespring brand, strategic marketing direction across the business, brand advertising in coordination with commercial and growth teams whilst building a world class marketing organization.
- Develop the annual marketing plan and the strategies, tactics and resources necessary to achieve system and goals
- Provide leadership and/or support the design, development, and implementation of products and service lines
- Provide leadership, direction and management of the market research function
- Create an institutional and system-wide marketing reporting function that can track, measure and analyze performance
- Ownership & Re-imagining of the Teespring Brand for 2020 & beyond
- Ensure all marketing communications are coordinated, support our marketing plan objectives and are an effective expenditure of resources.
- Provide input and support to the company’s leadership in the development of joint ventures, affiliations and partnership arrangements
- Provide marketing skills and expertise to the company by building, developing and managing a marketing team capable of carrying out the necessary marketing strategies and tactics
- Translate business priorities into marketing strategies and tactics in conjunction with other teams to achieve broad financial and strategic goals
- Exceed near term targets while building the foundation for long-term growth; managing all the necessary trade-offs in between
- Maximize return from current platform product capabilities and develop new product requirements to further improve consumer experience and business growth
- Lead analysis across all platforms and channels to measure overall performance drivers, including calendar optimization, steering decisions, and conversion optimization. This includes solving unstructured problems using complex data and moving past simple insights into actionable recommendations
- Build amazing, diverse teams and a winning culture that encourages innovation and mentorship.
- Establish motivating stretch objectives for team members that align with company objectives.
- Encourage coaching and mentoring, focus on the development needs of employees and ensure collaboration and teamwork
- Effectively balance efficiency improvements and placing bold bets on growth
What do we need?
- A BIG Thinker who isn’t afraid to bring bold ideas to the table.
- Bachelor’s Degree in Business or Marketing required, MBA preferred
- Established track record and demonstrable examples of being a brand owner
- 10+ years of experience in B2B2C marketing (ideally with deep e-commerce experience)
- A breadth of experience within e-commerce: marketing, business strategy, analytics, product, and strategic consulting
- Have owned the P&L with a mix of brand, push, and platform marketing oversight
- A demonstrated track record of development and execution of creative, innovative strategies to meet objectives – both short and long-term
- Demonstrated strength in conceptual strategy and execution while still maintaining a roll-up-your-sleeves management style
- You’re able to see the bigger picture and understand the relationships between complex issues when problem solving
- You anticipate, mitigate, and handle risk to top and bottom line
- An analytical decision-maker who also knows when to trust their instincts to innovative ways to ensure all goals are met
- You have experience leading and influencing across diverse groups, communicating goals, plans and strategy across all channels
- You’re a polished yet scrappy entrepreneurial self-starter who can handle multiple projects simultaneously and drive them to completion effectively in a high energy, fast-paced company environment
What do we offer?
Happiness is just as important to us as hard work. What makes us different is our desire to completely change how the world thinks about apparel and custom commerce. Here are the benefits you will receive:
*
Joining the company’s executive leadership team reporting directly to the CEO
- Working with talented, collaborative, and entrepreneurial teams
- Medical, dental and vision insurance
- Company contributions toward Health Savings Accounts (HSA)
- Company-paid life insurance and long-term disability
- Flex time and paid holidays
- 401k
- Generous stock options
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