Senior Vice President, Data + Analytics

Hill+Knowlton Strategies is an international public relations company with over 85 offices around the world.

At H+K our belief is that the agency is a canvas for everyone to write their own story. This job description is written at a moment in time; whatever role you take at H+K we expect you to evolve that role; it should be different tomorrow than it is today and set new standards in the industry.

Our business combines 10 verticals focused on deep industry knowledge with a number of specialist areas that work horizontally across those sectors. Our specialist areas work together in seven Innovation + Creative Hubs around the world.

We would like to appoint and SVP, Data + Analytics to become an accelerant and further catalyst for development of our Innovation + Creative Hub in NY, being part of the team that turns this in to a leading creative, strategic and innovation center of excellence for our clients & the network.

Our Data + Analytics lead is a vital role within the I+C hub, ensuring all of our work is underpinned by meaningful analysis and an innovative, industry-leading approach to measurement.

They will be responsible for directing and shaping the way we measure & examine data across the US from multiple disparate sources, working closely with client teams to turn this into compelling insights that drive competitive advantage.

You’ll be:

• Curious, creative and proactive
• Smart, direct and a clear communicator
• An optimist that’s calm under pressure
• Attention-to-detail obsessive
• Fresh thinker who embraces challenges and new methods of working
• Working in a fast-paced environment with tight deadlines

Responsibilities:

• Develop and define H+K US’ approach to measurement and analytics, bringing fresh thinking to this function and ensuring we are building a team that’s forward-looking
• Lead, recruit and mentor a team to deliver this, being a magnet for the best talent in the business
• Lead and deliver multiple projects for strategically important clients, using data for insights or measurement to showcase the impact of PR and social on the bottom line
• Manage and work on a variety of projects at the same time, often for a number of different clients and under tight deadlines
• Provide insights and new ways of visualizing analytical findings for monthly, quarterly or yearly ‘deep dive’ reports
• Explore new technologies and bring them in to the business; allowing our other I+C specialist expertise to work more efficiently, be fed with better insights, develop stronger creative strategy, or keep track of what’s being said across social platforms
• Manage and oversee the administration, management and training of our software investments (Brandwatch, influencer marketing tools etc)
• Demonstrate a solid grasp of statistics and analytical techniques
• Support client teams and help to identify new opportunities, provide insight and direction in new business opportunities
• Act as a spokesperson on insight gathering and measurement for the agency
• Preparation and presentation of data and insight workshops to clients

Qualifications:

• 10-12 years of research and measurement experience with a focus on digital media measurement, social analytics and PR (agency experience and traditional press PR measurement a plus)
• Proven experience building and managing a team and client projects
• Advanced use of Excel
• Experience with database management & analytics tools a plus (SQL, SPSS)
• Familiarity with social listening platforms, owned social channel data, Cision, C3, Trendkite, Kantar and primary research
• Previous client facing account management experience in public relations or associated disciplines, specifically in data + insights for global or multi-market accounts
• Proven portfolio of defining measurement approaches
• Experience of working with a creative brand and design agency to create a strong visual style for presenting data is highly desirable

Benefits & Perks

• Competitive benefits package—including healthy vacation allotment, 401(k) matching, medical/dental/vision support, schedule flexibility (hours & location), fitness reimbursement, your birthday off and more

What’s next?

If you think this is the right position for you, please submit your résumé and cover letter.

As an Equal Opportunity Employer, Hill+Knowlton Strategies does not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, marital status, military status, national origin, or ancestry.

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JT