Overview
HarperCollins Christian Publishing is looking for a catalytic visionary marketer to lead, plan and manage the marketing activities for the company’s growing Online Bible Study platform at FaithGateway.com and StudyGateway.com, the company’s Direct-to-Consumer divisions. This person needs to be a strategic and tactical leader with experience in marketing positioning, consumer messaging, media planning and buying, social media strategy, event or eCommerce sales, budgeting, and performance reporting/analytics.
Responsibilities
Communications: verbal | copywriting | marketing messaging | relationship management
- Strong copywriting skills needed for traffic and conversion pages; writing marketing copy, headlines, subject lines, sales offers, and calls-to-action;
- Works in partnership with authors, agents, editors, vendors, retail sales and other outside parties, along with internal team members.
Marketing: strategic acumen | flawless execution | project management | traffic & conversion strategies | graphic design
- Serves as the primary strategist for Online Bible Studies;
- Plans, develops, and executes marketing strategies that include high degree of complexity (including marketing positioning, consumer messaging, media planning and buying, social media strategy, event planning, traditional and digital marketing, etc.);
- Ability to identifying target audiences and consumer triggers with campaigns that engage, inform and motivate an action.
- Works with internal sales teams and publishers to deliver sales expectations.
- Management of the CRM/participant data in Silverpop to improve retention and drive new registrations.
- Responsible for A/B testing on creative, landing pages, advertising, conversion, and more.
Performance Analytics: monitor | interpret | report | take action
- Tracks and reports marketing and media activities, analyzes marketing campaigns, and makes recommendations for adjustments and improvement based on those results;
- Responsible for measuring and reporting on the performance of all digital marketing campaigns against pre-defined goals (ROI and KPIs);
- Manages budget development and expense projections for assigned studies, media buying, and contracts with outside vendors.
Qualifications
Work Experience: 5-6 years in marketing (consumer products, content-related products) or in a related field, such as events, publicity, communications, eCommerce sales, or women’s ministry required;
Education: B.A. in Journalism, Communications, English, Media Studies, Marketing, or Design
Industry Knowledge: Solid understanding of marketing and consumer behavior principles. Well-versed in digital marketing trends/best practices and social media marketing/ media planning and buying. Firm grasp of marketing best practices in email marketing, content marketing and/or eCommerce. Knowledge of trends in audience engagement, lead generation, sales funnels, conversion strategies and content marketing. Prior book publishing or women’s ministry experience not a requirement but is a plus.
Skills:
- Exceptional written and verbal communication skills.
- Strong leadership and management skills.
- Understanding of marketing best practices that drive optimal results.
- Able to provide insightful analysis and interpretation of sales and user engagement data.
- Proven ability to develop and maintain strong professional relationships
- Experience managing multiple, competing priorities, duties and/or projects.
- Strong organizational, time management skills with attention to detail.
- Must be able to work independently under tight deadlines and possess the skill to set priorities and problem solve.
- Strong computer skills necessary, especially Microsoft Office. Experience with InDesign, Photoshop, and other Adobe Creative Suite applications is a plus.
- Experience with eMail platforms (Silverpop, MailChimp, etc.) is a plus
- Basic knowledge of HTML, CSS and JavaScript is a plus
- Certified in Google Analytics and knowledge of data analysis and reporting
- Experience in planning and optimizing Google Adwords campaigns and Facebooks Ads
- Up-to-date on the latest trends and technologies in digital marketing
Additional Skills:
- Goal-oriented, accomplished, and driven to excellence
- Big-picture thinker with ability to set departmental strategies to contribute to company-wide goals.
- Highly collaborative with strong sense of individual and team accountability
- Creative and innovative – an idea person
- Energetic, flexible and adaptive; able to roll with changes
- Bold and willing to learn, test, and implement new marketing tools and online technologies
- Passion for published resources that support people in growing and applying their faith.
HarperCollins Christian Publishing is an Equal Opportunity Employer.
Find one job in US 