You are a researcher at heart with a strategic mind. You are a strategic thinker with strong analytical skills and natural curiosity. You connect insight to ideas. Data points into brand actions. Disparate signals into a path forward.
You champion insights throughout the agency. You are the “hub” of all intelligence activity within the agency, partnering closely with strategists, creative, account, engagement, and design teams. You uncover, create, and promote insight-led ideas inside the agency. You are the voice of the consumer inside the agency.
You love to work high and low. You must execute across high-level strategic insights gathering through techniques such as segmentation and consumer ethnographies to tactical day-to-day survey building and data crunching. You must have foresight and be in the weeds. You must think big picture and be willing to get deep into the research to leave no stone unturned to find actionable solutions across the whole brand spectrum, from business ideas to marketing ideas.
You seek the best methodology to answer every question. You have the experience to see past the noise and find the most human way to study humans. You must love thinking through a custom methodology and approach that answers for a strategic research assignment. You persuade internal teams and the client to conduct the type of research you believe will yield the greatest insights for the brand and business.
You believe research and insights must lead to action. You’re not interested in sitting in your own head, or letting intelligence sit on a shelf. You understand a large worldview, but you can quickly get to the practical. You operate in real time, quick, lean, and collaborative. You’re responsible for generating a product that is thoughtful, yet wholly actionable.
Responsibilities:
- Lead a range of qualitative and quantitative research initiatives including methodology design, project coordination and execution, analysis of findings, delivery of final results, and collaboration with agency strategy, account, engagement, and creative teams.
- Develop consumer insights from analysis of research data, survey results and other provided information.
- Represents the client in all consumer or brand research and dialogue with primary research specialists, account managers and creatives.
- Leads and participates in strategic initiatives for clients and new business.
- Presents research/strategy findings in client and new business meetings.
- Works with the strategist to effectively craft creative briefs and brief creative staff.
- Monitors and interprets cultural and social trends relevant to client business.
Qualifications:
- Bachelor’s degree from a four-year college or equivalent industry experience required.
- 3+ years work experience, including fieldwork or internships in quantitative and qualitative insights and/or training or equivalent combination of education and experience required.
- Ability to read, analyze and interpret information from a variety of sources, such as trade journals, research reports, white papers and cross-tabulated survey data.
- Ability to draft reports, presentations, white papers and general business correspondence. Ability to effectively support presentation of results to customers, clients and other employees of the organization.
- Excellent reasoning ability: Ability to define problems, collect information, establish facts and draw conclusions based upon information furnished in written, oral or diagram form.
- Manage time efficiently to monitor and execute project components, including meeting documents, survey instruments and data analysis for multiple projects at a time.
- Support the management of quantitative and qualitative research projects from kick-off to delivery across strategic foundational research and marketing development initiatives.
- Establish himself/herself as a strategic partner with internal and external stakeholders.
- Continuously raises the bar on intelligence capabilities and constantly looking to where we need to go.
- Drives an agile, factual approach to identifying and defining business opportunities for client growth; develops learning plan, executes, analyzes, and communicates learning related to a brands’ present and future position in the marketplace.
- Leads synthesis and communication of market and customer or consumer trends; ensures relevant trends are acted upon in brand, product and marketing strategies.
- Drives introduction and adoption of a comprehensive range of data analysis and research methodologies and suppliers, continuous improvement in techniques and cost, and seeks new tools to increase effectiveness.
- CX, UX, customer journey insights experience a plus.
- Proficient in Microsoft Office, PowerPoint or Keynote presentations.
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