Head of Marketing Analytics

Chime is the largest and fastest-growing challenger banking company in the U.S., with over 5M accounts and no physical branches. We’re a technology company relentlessly focused on helping our members achieve financial peace of mind. That’s why we offer an award-winning bank account that doesn’t charge hidden fees, gives members early access to their paychecks, and helps them grow their savings automatically. And we’re just getting started. We are proud of our mission, devoted to our members, and passionate about applying technology to the challenge of making financial health a reality for everyone.

We have one of the most experienced management teams in Fintech and have raised over $300M in funding from DST, General Atlantic, Coatue, Dragoneer, Menlo, and others. If you’re looking to join a small but fast-growing company with a beloved, daily-use product and an authentic mission that puts people first, we want to meet you.

About the Role

As the Head of Marketing Analytics, you will have the opportunity to build and lead a team of marketing analysts to relentlessly leverage data, data science, experimentation and analytics to understand how we can optimize our marketing and remarketing efforts in both digital and non-digital channels, as well as social media. Because you are devoted to causation, attribution and incremental lift – understanding not only where our marketing efforts have been successful, but why – you will lead all deep dives into marketing and social media analytics.

Responsibilities

• Foster a data-driven, test-and-learn culture with your passion for telling stories with data – not only surfacing marketing and social media insights, but also presenting those insights and recommendations to a variety of levels within the organization, including executives, to influence change.
• Be obsessed with causation, attribution and incremental lift – measuring the marginal benefit against marginal cost of our marketing efforts.
• Identify what KPIs, data, features and events will evidence whether success has been achieved, where it has been achieved, and why.
• Provide guidance on experimentation for both digital and non-digital channels – lending expertise on instrumentation of new technologies / vendors as well as analyzing results from technologies / vendors to understand attribution, causation, and incremental lift.
• Partner with marketers, data engineers, social media and community managers, and other data scientists / analysts to build the analytics that drive our programmatic marketing efforts.

Requirements

• You have an advanced degree, or equivalent working experience, in Statistics, Econometrics, Computer Science, Mathematics, or a related quantitative field.
• You have 7-10 years of experience in B2C marketing analytics (in FinTech, Banking, Lending or Credit, a plus) that includes building and leading marketing analytics teams.
• You are a self starter who delights in applying experimentation / AB testing, statistical analysis and other data science techniques to understand how your organization can optimize marketing and remarketing efforts in both digital and non-digital channels, as well as social media.
• You have led efforts to bolster ad and marketing platform analytics (from Facebook, Google, Iterable, etc. and also experimentation products such as Optimizely) to do deep dives into causation, attribution, incremental lift and multi-touch attribution.
• You have analyzed data across digital marketing channels to optimize media mix modeling. Ideally, your multi-touch attribution modeling includes search, social media and non-digital (TV, radio, etc.) channels.
• You understand how to surmount the unique challenges of providing a unified view of the customer journey from a variety of marketing campaign origins to web / app enrollment (AppsFlyer, specifically, a plus).
• You passionately pursue CPE (Cost per Enrollment) and CAC (Customer Acquisition Cost) metrics.
• You do your due diligence to make sure your insights are right and do not sacrifice the quality or accuracy or your work.

What we offer

• Competitive salary based on experience, with medical and dental benefits.
• Free snacks and drinks, plus weekly catered lunches.
• Flexible vacation policy.
• Monthly happy hours and company events.
• Dog-friendly office.
• A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help create a completely new kind of bank.

We know great work isn’t done alone. We’re building a team of individuals to Chime in with their different strengths to benefit our employees and members. We strongly believe that different backgrounds and ideas are a competitive advantage; we hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Chime is proud to be an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. If you have a disability or special need that requires accommodation, please let us know.