Marketing Director

After building our brand for more than a decade online, Amerisleep has begun expanding into retail – opening stores in high-end shopping centers across the U.S. The task at hand: create excitement about our products and growth. We’re in need of someone who can take the driver’s seat and kick Amerisleep’s marketing into the next gear.

As our Marketing Director you will be responsible for the success of Amerisleep’s branding and marketing campaigns. You’ll work with our design and leadership team to pinpoint new marketing opportunities that put Amerisleep products on the map. We need a marketing expert that isn’t afraid to think well outside the box to create campaigns that promote our brand and products. You’ll also lead our team of marketing associates and agency partners to help them excel at their roles and to help us get the most out of each engagement. We value initiative, leadership, and original thinking and are eager to see what concepts and ideas you bring to the table and implement.

Responsibilities

• Become the expert. Understand Amerisleep’s full line of products as well as the technology and terminology behind them. Analyze the competitive landscape and develop campaigns to emphasize our distinct advantages.
• Be budget conscious and ROI-driven. Create and define profitable marketing strategies that reach and engage qualified customers. Track costs, relentlessly optimize channels, and analyze the results.
• Think outside the box and beyond. Digital ads shouldn’t be the end-all to your strategy. We want someone who can build and generate business by exploring all avenues of marketing.
• Represent Amerisleep. You’ll be one of the faces of our brand so we expect professionalism, product knowledge, and passion for the industry.
• Have a passion for data. Measure traffic, engagement, and sales. Analyze everything including conversion rate data in spreadsheets and segment the results.
• Improve our overall performance. Work diligently with your team to develop their skills, increase their efficiencies, and multiply ROI from ongoing efforts.
• Build and manage partnerships with marketing agencies and be the go-to resource for brand and marketing questions.
• Be a team player. We’re a small but powerful team. Team support and engagement is expected from all of our employees.
• Be an Amerisleep ambassador at all times. We are looking for an ambitious and intelligent professional who wants to be part of building a great company and culture.

Qualifications

• Outgoing and infectious personality who can generate product excitement in any environment.
• Authentic passion and drive for everything marketing including paid media, SEO, public relations, etc.
• Excellent verbal and written communication skills.
• Highly organized, able to prioritize under pressure, and adaptable in instances where there are last-minute changes.
• Positive attitude, with an appetite for personal and professional development.
• Analytical with experience building advanced formulas in Excel.
• Ability to pinpoint problems and find creative solutions.
• Natural born leader capable of hiring, coaching, and developing a team.
• Able to budget, plan, and execute on projects in a fast-paced environment with short timeframes.

Requirements

• At least 7 years of proven experience in a marketing or advertising role.
• At least 5 years of leadership experience as a manager or director.
• At least 5 years of experience managing large e-commerce stores.
• Extensive experience managing multimillion-dollar budgets for various marketing and digital campaigns.
• Proficiency with Google Adwords, Google Analytics, and Google Suite is required.
• Strong understanding of marketing outlets – both digital and direct.
• Bachelor’s degree in Marketing or other related field.
• Must be authorized to work in the U.S.

Benefits

• Competitive compensation
• Two weeks of paid time off
• Medical benefits options
• Professional development and training
• Free snacks and occasional catered food
• Private nap room
• Employee discounts on Amerisleep products
• Gym, swimming pool, and basketball court access on-site
• Beautiful commons area with putting green

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