$120,000 – $170,000 a year
You are a creative, passionate, high integrity marketing leader that thrives in a fast-paced “hands-on” entrepreneurial environment. In this role you’ll take primary responsibility and ownership of executing strategic marketing plans that foster deep innovation for roadmap development and Go-to-market strategies. You will enjoy crafting creative B2B and B2C integrated marketing campaigns that provide an opportunity to scale the Lifesciences and Product business. You will have experience across the Life Sciences, Pharma, clinical trial and Product space, and work closely in collaboration with large sales teams spread across the country and continents. The Marketing Director will demonstrate their strengths in demand generation through marketing led and Account Based Marketing efforts. This is a highly visible performance-based role that will enable professional and organizational growth.
Role & Responsibilities
Marketing Strategy
Market planning & segmentation.
Conduct research to understand the market trends, customer buying behavior and partner ecosystem.
Analysis of markets and accounts for better targeting.
Competitive Mapping and identifying white spots for business growth
Content & Thought Leadership
Develop sales enablement assets including flyers, brochures, solution factsheets and case studies.
Work with the business and practice teams to author blogs, white papers and articles that can be pitched to the media or hosted on the Xybion website.
Develop visual assets (videos and infographics) that help drive significant brand visibility.
Demand Generation
Execution of integrated Marketing & Communications plans that encompass – Digital Marketing; Email; Direct Mail, Sponsorship of Conferences, Organizing Roundtables and Events; Executing Webinars; Tele-Calling; Roadshows, Award Programs and Industry Associations amongst other tactics.
Digital Marketing
Responsible for website content.
Ensuring highest page rankings through SEO via focused on-page and off-page tactics.
Executing Search Engine Marketing (SEM) Campaigns.
Rolling out a quarterly newsletter that touches all customers and prospects.
Hosting webinars with clients, analysts or partners to further develop the business pipeline
Leverage new age digital tools and tactics to reach and influence the target market.
Account-Based Marketing
Drive marketing campaigns for an account or cluster of accounts to improve visibility and generate demand.
Secure testimonials that can be cross-leveraged within the account and also for helping open new logos.
Creation of case study coffee books that help in cross-selling and up-selling within the account.
Conducting client interviews and seeking quotes that can be used in our thought leadership.
Draft press releases on our client wins and accolades.
Managing client visits for key customers to the Xybion offices globally or executing road shows in the key client / external locations.
Analyst Relations
Plan and execute periodic analyst briefings and inquiries
Achieve the highest ratings in various analyst reports and draft press releases that help build brand visibility
Ensure regular coverage in analyst reports
Engage analysts during events, webinars and on social media
Roll-out the quarterly analyst newsletter
Marketing Return on Investment
Develop and track marketing budgets.
Measure success of various marketing campaigns.
Key capabilities & Desired experience
Proven record of understanding complex concepts and synthesizing them into compelling messages.
Effective communication & interpersonal skills.
Proven ability to manage multiple programs with competing deadlines.
Ability to drive people and projects to meet deliverables within budget and on time.
Talent for working with cross functional teams across hierarchies and regions.
Proven record of understanding complex concepts and synthesizing them into compelling messages.
The ability to manage external vendors / agencies.
Minimum of 5 years of experience with IT product firms / FinTech
Deep and wide understanding of the Life Sciences, Healthcare, Pharma industry.
Experience with Salesforce.com preferred.
Must be willing to travel and work across different time zones.
Job Types: Full-time, Contract
Salary: $120,000.00 to $170,000.00 /year
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