Associate Vice President of Brand Marketing

Join a nationally recognized Girl Scout council to help advance diversity and equity as a strategic priority and reach ALL girls in Western Washington with the transformative opportunities Girl Scouts provides.

Girl Scouts of Western Washington’s, (GSWW) mission is to build girls of courage, confidence and character who make the world a better place. We fill a unique niche with a girl-focused, progressive long-term leadership skills-building approach that helps K-12 girls from all background succeed in school, career, and life. As a girl-specific program, we address the root causes of why girls struggle academically, socially, and emotionally, including internalized gender and racial stereotypes.

We serve 25,000 girls and 13,000 adult volunteer members. At Girl Scouts of Western Washington (GirlScoutsWW.org) we know that given the opportunity, every girl can become a leader with the courage to act on her values, develop the ability to make clear decisions, and acquire the self-confidence to make a difference in the world around her.  Girl Scouts helps girls grow courageous and strong through girl-driven programs that reflect their ever-changing needs and interests, and result in outcomes that empower them to become leaders.

The Associate Vice President of Brand Marketing is responsible for day-to-day management of all marketing functions, including the execution of marketing campaigns intended to increase member and public engagement. AVP Brand Marketing will develop and implement a marketing roadmap across all campaigns, initiatives and projects, and will focus on upholding the Girl Scout brand and delight and inform our internal membership so that their ability to serve as ambassadors of our brand will be strengthened.

Girl Scouts of Western Washington offers a great work environment, meaningful mission-driven work and excellent health and leave benefits. Employer-paid medical, dental, life/AD&D and LTD are available for employees. Coverage for dependents includes a significant employer contribution. A 403(b) retirement plan with match is available as are voluntary benefits that include vision insurance and a flexible spending account. The generous paid leave includes three weeks of vacation to start and sick leave. There are paid holidays, including nearly two weeks of paid leave through the Christmas holidays! The organization also actively supports personal and professional development and volunteerism with paid time off for those opportunities. The Seattle office is located in Georgetown and offers easy access to bus routes and free parking.

Girl Scouts of the USA and Western Washington is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Essential Functions:

1. Provide direct supervision and leadership for a professional team up to four people tasked with execution of day-to-day marketing projects.

2. In collaboration with the marketing team, develop, implement, analyze, and optimize integrated marketing campaigns to increase engagement in Girl Scouts.

3. Create metrics and evaluate the success of marketing campaigns and strategies.

4. Manage mass marketing emails. In coordination with other marketing staff, develop and track email campaigns to increase our organization’s email marketing success.

5. In partnership with the AVP of Media Relations, develop consistent messaging, create a vision and lead the execution of creative marketing campaigns—including Camp, Membership Recruitment, Opportunities Promotion, Philanthropy, the Cookie Sale and Membership Renewal – with ownership of specific campaigns.

6. Collectively work on strategy and creating content for consistent messaging that staff, board and community partners utilize to advance the council.

7. Work with all departments to ensure consistent messaging and visual design of activities and initiatives ensuring appropriate use of Girls Scouts of Western Washington brand.

8. Support the AVP Media Relations with crisis communications.

9. Lead cross-functional team tasked with internal and external communications about the organization’s projects and initiatives.

10. Take an active leadership role representing our team on various committees and collaborating with other departments.

11. Perform other duties as assigned.

Supervision

This position supervises three positions directly (Sr. Graphic Designer, Project Manager and Printer) and one indirectly (Graphic Designer).

Qualifications

• A Bachelor’s degree in English, Communications, Journalism, or related field, OR equivalent work experience.
• A minimum of five years’ of progressively responsible experience in marketing or communications.
• Minimum of one-year experience managing staff.
• Previous experience communicating compelling stories and writing persuasive copy to meet the needs of different audiences and communication channels.
• Demonstrated experience with proofreading and editing written content.
• Previous experience communicating compelling stories and writing persuasive copy to meet the needs of different audiences and communication channel.
• Demonstrated experience with proofreading and editing written content.
• Experience ensuring consistent and effective portrayal of an organization’s brand and identity.
• Demonstrated initiative and ability to multi-task, prioritize deadlines, work. independently, and take initiative in a fast paced and challenging work environment
• Demonstrated experience proactively identifying, communicating and collaborating to solve problems.
• Demonstrated skills planning, implementing, monitoring, and evaluating communications, marketing, and recruitment activities and events, managing stakeholder relations, and coordinating events.
• Excellent written and verbal communication skills .
• Effective conflict resolution skills.
• Bilingual/bicultural in languages and/or cultures with significant presence in Western Washington desired.
• Excellent interpersonal skills to ensure effective interactions with individuals at varying levels of seniority within and outside the organization.
• Ability to communicate effectively with the capacity to collaborate with others and be a team player.
• Strong sense of professionalism and social media etiquette in order to appropriately represent the brand.
• Experience planning, managing, and implementing effective email campaigns, with a passion for using these tools to engage and build community.
• Knowledge of website usability concepts and techniques including familiarity with SEO and online advertising best practices.
• Experience in development and administration of budgets and work plans.
• Experience analyzing and reporting on campaign-related data to improve results.
• Experience marketing to and communicating with under-served populations desired.
• Demonstrated success supporting team collaboration and communication.
• Demonstrated success working with and communicating to volunteers preferred.
• Willingness and ability to demonstrate a commitment to support the organization’s efforts to enhance the diversity and cultural and global awareness of volunteers, girls and staff.
• Knowledge of youth development helpful.
• Skilled in Outlook and Word and familiar with Excel, Access or other database program.
• Demonstrated ability to multi-task, prioritize deadlines, work independently, take initiative and maintain confidentiality.
• Valid Washington State driver’s license, proof of insurance, or the ability to fulfill timely and occasional travel requirements across widespread regional geography.
• Satisfactory results from criminal background search.
• Maintain Girl Scouts membership.

About Girl Scouts of Western Washington

In addition to our headquarters, we operate field offices located in Bellevue, Bremerton, DuPont, Everett, and Longview as well as seven camp properties: Camp Lyle Mcleod and Camp St. Albans near Belfair, Camp Robbinswold on the Hood Canal, Camp Evergreen near Longview, Camp Klahanee near Hoquiam and Camp River Ranch, near Carnation, and Camp Towhee in Sumas.

An Equal Opportunity Employer

Job Type: Full-time

Salary: $78,030.00 /year

Experience:

• Marketing: 1 year (Preferred)