Director of Digital Experience

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We harness the collective power of 1,600+ schools, colleges, and universities to uncover and apply proven practices and transformative insights. And since complex problems require multifaceted solutions, we work with each school differently to apply these insights through a customized blend of research, technology, and services. From kindergarten to college and beyond, EAB partners with education leaders, practitioners, and staff to accelerate progress and drive results across three key areas: enrollment management, student success, and institutional operations and strategy.

At EAB, we serve not only our partner institutions but each other—that’s why we are always working to make sure our employees love their jobs and are invested in their community. See how we’ve been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page.

The Role in Brief:

Director of Digital Experience

We are looking for an experienced, highly strategic, creative and technically minded individual to join our brand agency team as the Director of Digital Experience. This role is responsible for engaging audiences and bringing education brands to life across all digital channels in a way that drives results. Working closely with partners, brand strategists, digital strategists and creatives, this position is designed to ensure that there is a strong connection between how a brand is perceived and acted upon online and offline. As a lead member of EAB’s new brand agency team, the Director of Digital Experience will help shape, promote and grow the department with an emphasis on integrated digital service offerings.

This role is based in Richmond, VA.

Primary Responsibilities:

• Pioneer digital strategy and implementation, working cross-functionally with teams during research, strategy, creative, analytic and reporting phases to ensure that our partners’ brands are seamlessly integrated across channels
• Oversee the development and implementation of website and digital ecosystem audits. Evaluate audit outcomes and develop strategies to address insufficiencies through improved content strategy, positioning, UX design and channel efficacy
• Manage partner and internal meetings in conjunction with account management and senior creatives to effectively develop relationships, instill confidence and build trust among internal and external stakeholders
• Write digital strategy and briefing documents to clearly communicate partner and internal expectations for a range of project types
• Develop and implement a digital project onboarding process to evaluate partner needs and accurately scope and estimate projects
• Manage a team of digital specialists to ensure that all aspects of the digital ecosystem meet or exceed industry standards
• Build and maintain relationships with outside development partners
• Leverage EAB’s strength as a data-driven company to build and grow the agency team as a respected brand development partner
• Provide internal consulting and mentorship to project leads across EAB’s extended service offerings

Basic Qualifications:

• 10+ years of brand development experience with an emphasis in digital channels
• Experience designing innovative and creative brand campaigns to build affinity and achieve specific business goals
• Experience and understanding of digital production processes for websites, landing pages, segmentation, email creation, workflows, A/B testing and campaign reporting
• Experience launching a brand campaign across traditional and digital channels
• Command of conceptual processes and ability to provide clear direction and critique to both creative and technical resources

• Ability to handle multiple and simultaneous deadlines
• Ability to coordinate and lead discussions/meetings across partner and internal teams
• Problem-solving skills and ability to be a team player
• Communication and presentation skills, both written and oral
• Degree in marketing or communications related field

Ideal Qualifications:

• Strong knowledge of modern technologies and emerging platforms
• Experience with UX design, customer journey mapping, IA and wireframes, and analytics
• Experience working in the education industry

Benefits:

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package.

• Medical, dental, and vision insurance; dependents and domestic partners eligible
• 401(k) retirement plan with company match
• 20+ days of PTO annually, in addition to paid firm holidays
• Daytime leave policy for community service or fitness activities (up to 10 hours a month each)
• Paid parental leave for birthing and non-birthing parents
• Phase Back to Work program for employees returning from parental leave
• Infertility treatment coverage and adoption or surrogacy assistance
• Wellness programs including gym discounts and incentives to promote healthy living
• Dynamic growth opportunities with merit-based promotion philosophy
• Benefits kick in day one, see the full details here.

At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.