The Director of Communications and Marketing reports to the Director of Frank Porter Graham Child Development Institute (FPG) and works closely with the UNC-Chapel Hill Office of University Communications, UNC-Chapel Hill Office of Research Communications, and FPG Advancement Office to achieve synergy and align mission and communications and marketing strategy. The Director of Communications and Marketing develops and leads an integrated, comprehensive communications and marketing program, which includes both internal and external communications. This integrated communications program will be developed around the organizational priorities set during the Institute’s recent strategic planning process. The Director creates and leads an integrated, engaging and effective approach to communications and marketing, using a variety of messaging strategies and platforms to communicate the impact of the Institute’s research, practice and education; facilitate advancement and fundraising efforts; and strengthen communications within the Institute. Working collaboratively with the Institute’s leadership team, the Director is the leader and architect for these platforms, which include the Institute’s social media accounts, print publications, and website. The totality of the communications and marketing efforts should promote the Institute’s mission, brand and advancement efforts in the context of a rapidly changing communications landscape. This position directs one full-time staff member and a variable number of communications-related support staff and contractors who are charged with specific tasks/projects.
Minimum Qualifications:
– Substantial experience managing a communications and marketing enterprise with substantial web and social media presence. – Demonstrated experience using and managing a variety of web channels (e.g., website, blogs, Twitter) and monitoring and evaluating the impact of such channels to understand and influence organizational reputation. – Experience in brand strategy. – Ability to translate scholarly materials into engaging and accessible stories and other content for a variety of audiences. – Knowledge of graphic design principles and ability to professionally and efficiently partner with design professionals to produce high-quality deliverables within budget. – Excellent management and leadership skills, with an ability to guide and mentor staff and contractors while delegating assignments as needed to meet critical deadlines. – Demonstrated ability to gain consensus among multiple stakeholders in a decentralized environment. – Demonstrated ability to partner with others to guide projects to successful completion while staying within budget. – Ability to serve as a chief liaison between Institute leadership, faculty and staff and communications leaders and organizations across the University and beyond. – Ability to motivate people across the Institute to follow communication standards that enhance the brand and reputation of the Institute and the University. – Strong attention to detail and commitment to meeting deadlines. – Ability to thrive in a fast-paced, lean organization. – Commitment to diversity and inclusion. – Familiarity with early childhood development and education is ideal.Relevant post-Baccalaureate degree required with three years or greater of related professional experience in marketing, communications, journalism, public affairs, or a related field; for candidates demonstrating comparable professional backgrounds, will accept a relevant undergraduate degree and five years or greater of relevant experience in substitution.
Position Number:
NF0004110
Posting Date:
11/18/2019
Closing Date:
12/23/2019
American Recovery & Reinvestment Act Funded:
No
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