Marketing Director – Alpine, UT

Marksmen (www.marksmen.com) was voted the 2019 world leader in intellectual property/brand protection services. Over 1 BILLION people actively use trademarks, domain names, and social media handles secured by Marksmen.

Our services include trademark clearance and enforcement investigations, determining business method patents and processes, establishing and locating prior art, due diligence, worldwide on-ground investigations, litigation support and Internet related infringements. Additionally, Marksmen negotiates for the purchase or sale of IP rights internationally and monitors the Internet for both Web content and domain name registrations. Marksmen has completed 100,000 IP investigations and acquisitions, including some of the best-known trademarks and domain names on the planet and regularly handles multi-million dollar transactions.

Summary:

The Marketing Director is responsible for developing or updating Marksmen marketing materials, website, advertising and other promotional activities of organization by performing the following duties personally or in coordination with others internal to Marksmen, or vendors hired to assist with same. Plans and directs marketing of organization’s services by performing the following duties:

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Establish strategic marketing plans to achieve corporate objectives for services;
• Develop and execute comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of organization;
• Research, analyze and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity;
• Develop and manage marketing operating budget;
• Plan and oversee advertising and promotion activities including print, online, electronic media, and direct mail;
• Determine agencies and suppliers of record, and negotiate contract terms and conditions for major services, as appropriate;
• Oversee development and production of promotional and collateral materials;
• Develop and recommend service positioning, and pricing strategy to produce the highest possible long-term market share;
• Achieve target profit/loss ratio and market share in relation to preset standards and industry and economic trends;
• Ensure effective control of marketing results, and take corrective action to guarantee that achievement of marketing objectives falls within designated budgets;
• Oversee and evaluate market research and adjusts marketing strategy to meet changing market and competitive conditions;
• Monitor competitive services and marketing activities;
• Establish and maintain relationships with industry influencers and key community and strategic partners;
• Guide preparation of marketing activity reports and presents to executive management;
• Establish and maintain a consistent corporate image throughout all service lines, promotional materials, and events;
• Develop and implement strategic sales plans to accommodate corporate goals.
• Represent company at trade association meetings to promote services.
• Deliver presentations to key clients in coordination with sales representatives;
• Meet with key clients, assisting representative with maintaining relationships and negotiating and closing deals;
• Assist other departments within organization to prepare manuals and technical publications;
• Monitor and evaluate the activities and services of the competition

Desired Skills and Experience: To perform this job successfully, an individual must be able to perform each essential duty. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Qualifications:

• Ability to build rapport, establish trust and maintain client satisfaction
• Demonstrated ability to determine solutions for customers
• Ability to work both independently and within a team environment
• Bachelor’s degree in Marketing or similar area

Education and/or Experience:

• Bachelor’s degree in Marketing (or similar) from an accredited college or university
• Willingness to travel to client locations from time to time
• 7 years or more experience in digital marketing

Computer Skills:

• Highly computer literate
• Proficient in Microsoft Office Suite programs including Word, Excel, PowerPoint, and Outlook
• Proficient in using contact management software
• Proficient in using Customer Relations Management software

Competencies:

• Business Acumen – Aligns work with strategic goals; Conducts cost-benefit analyses; Demonstrates knowledge of market and competition; Displays orientation to profitability; Understands business implications of decisions
• Innovation – Develops innovative approaches and ideas; Displays original thinking and creativity; Generates suggestions for improving work; Meets challenges with resourcefulness
• Leadership – Exhibits confidence in self and others; Inspires respect and trust; Motivates others to perform well; Reacts well under pressure; Shows courage to take action
• Attention to Detail – Detail matters a lot to us; to confirm you read this, please add the word arrow in your cover letter.
• Strategic Thinking – Adapts strategy to changing conditions; Analyzes market and competition; Develops strategies to achieve organizational goals; Identifies external threats and opportunities; Understands organization’s strengths & weaknesses
• Written Communication – Edits work for spelling and grammar; Presents numerical data effectively; Varies writing style to meet needs; Writes clearly and informatively

Benefits:

Marksmen offers a professional and friendly work environment and we provide excellent benefits, including:

• medical insurance
• dental insurance
• vision insurance
• life insurance
• personal accident insurance
• disability insurance
• 100% matching 401(k) program
• paid gym membership
• 25 days off/year (10 annual paid holidays + 15 days of annual paid time off)
• free snacks and food in our kitchen
• fun & exciting work environment
• optional weekly team activities

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Paid time off