- Minimum of 15+ years of experience in public relations, a significant piece of which should be spent on B to C businesses in-house or PR agency, and proven track record.
- Experience in managing cross-regional teams, both internal and external (i.e. PR agencies).
- High-level media contacts across news/business, consumer, tech, and broadcast sectors.
As Head of Entertainment PR (Video and Music), Asia Pacific, Canada, Australia, and India the successful candidate will partner and collaborate with global PR teams and key business leaders to imagine, develop and execute communications programs and publicity campaigns designed to support the global digital video business and its rapid growth in India, Japan, Australia, Canada, India and in emerging APAC countries. The candidate, based in Seattle, WA, will lead regional in-country PR teams, and be responsible for the proactive communication of our successful streaming services and promotion of our popular Amazon Original series and exclusive content across both video and music. As cross-regional PR lead, she/he will be relied upon as a key advisor to senior business leaders and international PR colleagues and support global campaigns taking into consideration cultural nuances for impactful regional media strategies. The right candidate should have 15+ years of experience in entertainment PR, preferably in business-to-consumer in-house or at a PR agency, and multi-year experience in leading cross-regional teams.
The successful candidate must have extraordinary high-judgment, excellent communications skills, exemplary writing ability, exceptional initiative, strong project management skills and a talent for effectively managing projects across international teams with complex communication challenges. She/he should have experience working with high standards under tight deadlines and be flexible to manage ambiguity as priorities change.
Key Responsibilities:
- Lead Amazon Entertainmentâs overall brand and content PR strategy in Asian Pacific territories, Canada, Australia, India
- Plan and execute a cross-regional strategic communications plan to support the Prime Video and Amazon Music businesses.
- Develop and oversee the execution of regional PR strategies and publicity campaigns for the in-house US and local productions of Amazon Studios, and the extensive regional movie and TV portfolio of Amazon Video, at times leveraging talent for press opportunities.
- Work closely with leadership across Prime Video and Amazon Music businesses including content teams, marketing teams, social media teams and external PR agencies to develop proactive media opportunities and narratives.
- Provide strategic counsel to senior business leaders.
- Work closely with the cross-regional leads in the US, EMEA and Latin America to ensure consistency of company-wide communication, share worldwide best practices, capitalize on opportunities globally and develop impactful regional media strategies.
- Build and maintain strong relationships with relevant media
- Manage an internal team of PR professionals and external public relations agencies on strategy and day-to-day matters.
- Handle issues management.
- Effectively represent Amazon as a spokesperson for assigned businesses as necessary.
- Collaborate across internal teams and organization to produce effective results.
- Keep current on trends, issues and news about both the business and consumer worlds of media/entertainment.
- Manage overall budget.
- Masterâs degree.
- Multi-year experience in managing cross-regional teams in the media/entertainment industry.
- Strong English oral and written language skills.
- Experience working at a fast-paced, global company and dynamic corporate environment.
- Have relentlessly high standards and a high attention to detail.
- Proactive self-starter and collaborative team player.
- Flexibility and adaptability to manage ambiguity as priorities change.
- Exhibits ownership and commitment to delivering results.
- Excellent writing skills: A breadth of writing styles for both internal and external stakeholders. Ability to quickly produce solid communications with limited time (e.g. key messages, talking points, FAQs).
- Excellent verbal communications: Ability to communicate clearly and effectively for both internal and external stakeholders.
- Organized to juggle multiple projects simultaneously while managing essential admin work.
Amazon is an Equal Opportunity-Affirmative Action Employer â Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation
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