ExpertVoice is looking for a Director of Digital Marketing to join our B2C Acquisition Marketing team to help lead the strategy, execution, and analysis of our paid media and member-expert growth initiatives. Do you love data and are results obsessed? Do you have an expert understanding of conversion/attribution analytics? Do you possess the ability to be creative and understand content best practices and nuances by platform, in order to help drive strategy and measure results? Then this role was created for you.
So let’s get down to the nitty-gritty. We don’t want to think about day one, but day 365 and beyond.
In this role, you’ll:
- Work with members of the executive team and leaders of other departments to clearly define your team’s quarterly and annual goals for expert acquisition and engagement.
- Develop the expert acquisition marketing strategies for the company, and create marketing plans and budgets to execute on those strategies.
- Lead the partner team that partners with retail and professional organizations on co-branded marketing opportunities.
- Use partner relationships (brands, retailers and independent organizations), various forms of paid media, and referral programs to grow expert acquisition.
- Develop an aggressive ROAS culture within your team to help the company cost-effectively and aggressively grow.
- Oversee acquisition campaign planning, negotiating, purchasing, execution, management, and optimization.
- Work closely with marketing leadership to develop holistic digital marketing acquisition strategy. Align goals and priorities with all business partners and address trade-offs.
- Orchestrate collaboration/integration of all digital marketing channels to ensure optimal results.
- Support strategy and collaboration for other growth initiatives like direct mail and offsite event marketing acquisition efforts.
- Socialize out weekly, monthly, quarterly insights and results to internal BUs. Highlighting the effectiveness of cross-channel campaigns and results of audience targeting in order to inform optimization.
- Share feedback and data-trends with creative and content departments to improve digital design/copy performance.
- Responsible for paid digital media and paid social strategy and execution across all relevant digital platforms, mainly focusing on Google Adwords, Bing, and FB/IG.
- Own media forecasts and budget projections for spending, acquisition, and ROI.
- Own an overarching relationships with partners/platforms/agencies from a strategic perspective.
Required Skills:
- 10+ years of successfully leading and growing B2C digital marketing organizations.
- Hands-on experience in performance/digital marketing (SEM/Display/Paid Social) and the paid media marketplace.
- Broad knowledge of digital marketing, partner marketing, paid media, branding and marketing communications.
- DSP/DMP experience using third-party data sources to tailor digital campaigns to an audience that will match ExpertVoice’s unique expert vetting process.
- Demonstrable experience designing and implementing successful marketing campaigns.
- Ability to balance strategic thinking with execution.
- Strong leadership skills, including vision-setting, coaching, team building, empowerment and cross-functional leadership.
- Strong analytical and critical thinking skills – must be able to compile and analyze data to yield actionable insights.
- Proficient in social media, paid media ad servers and web tools
- Passion for learning and testing emerging digital technologies and advertising platforms and demonstrated experience building and leading multiple digital media campaigns simultaneously is a must.
- Exceptional planning and organizational skills, ability to lead projects and work with cross-functional teams and/or third-party partners
- Experience with digital marketing to military, law enforcement and crediting organizations (NASM, etc) a plus.
This role reports to the CMO. A successful candidate will have experience in B2C customer acquisition, performance marketing with cross-channel/integrated digital marketing and revenue generating responsibilities. Driving expert acquisition is a unique challenge. Typical interest-based or demographic targeting used in most marketing efforts will not work. ExpertVoice vets all site members as experts in various fields including outdoor, retail, nutrition, health and fitness, law enforcement, fire, and military to name a few.
The benefits of being on the ExpertVoice team:
- Great Culture! Great people.
- Excellent benefits including medical, dental, vision, long-term disability, 401K (with match), maternity/paternity benefits, flex spending, AD&D and life insurance.
- Company sponsored Humanitarian Trips.
- Autonomy and ownership problem-solving living as well as a highly collaborative work environment.
- A beautiful Salt Lake City downtown location near City Creek, Gallivan Center, Library Square, The Leonardo, Capitol Theater, and mountain that can be viewed from our employee only access roof top deck!
- Accessibility to discounted yoga classes, bike and running trails, basketball, local gyms and an office locker and bike room.
- Discounts with some local ski resorts and downtown vendors.
- Parking or trax pass provided!
- And finally…….our clients frequently extend their incentive purchase programs to our employees.
About ExpertVoice
As the world’s largest advocacy marketing company, ExpertVoice connects its community of more than 1 million vetted experts with the world’s top brands to build trusted brand advocacy by giving the experts a voice and elevating their recommendations. Learn more about ExpertVoice and how its rapidly growing community of brands and experts are improving sales performance by visiting http://www.ExpertVoice.com.
ExpertVoice is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at ExpertVoice via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of ExpertVoice. No fee will be paid in the event the candidate is hired by ExpertVoice as a result of the referral or through other means.
ExpertVoice is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed (including religious dress and grooming practices), national origin, ancestry, sex (including pregnancy, childbirth, breastfeeding, and medical conditions related thereto), sexual orientation, gender, gender identity and expression, age (40 and older), mental or physical disability (including HIV and AIDS), medical condition (cancer and genetic characteristics), veteran status, citizenship, marital status, genetic information, or any other basis that is prohibited by applicable law. The Company also makes reasonable accommodations to applicants or employees with qualifying disabilities who request them and who otherwise meet the requirements of applicable law. If you would like to request an accommodation during the application process, please contact our Director of Recruiting.
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