Digital Marketing Manager

Position Overview
LeadPoint Digital is looking for a talented Digital Marketing Manager to join our team. The digital marketing manager works closely with clients and our digital marketing specialists to develop and implement inbound strategies across a wide range of businesses.
Responsibilities
Account Management

• Develop relationships and retain select client list by meeting or exceeding the program goals.
• Manage digital marketing programs.
• Continuously evolve your knowledge of online user-behavior, digital marketing, and your clients.
• Compile reports from various platforms including SEMRush, Google Analytics, Facebook, LinkedIn, Google AdWords, and more.
• Regularly communicate with your client list and the digital marketing team on the activity and effectiveness of the clients’ digital marketing programs.
• Manage and update processes and procedures aligned with the digital marketing manager role.

Online Advertising

• Develop and optimize pay-per-click campaigns in Google AdWords.
• Manage and optimize programmatic display campaigns.
• Develop and optimize social media advertising campaigns on Facebook and LinkedIn.
• Setup and measure key performance metrics with clients and web developers.

Social Media

• Collaborate with the digital marketing team and the client to establish monthly social media calendars.
• Create and manage social media posts.
• Setup and measure key performance metrics with clients and web developers.

Search Engine Optimization, Content Development, & Email Marketing

• Collaborate with the digital marketing team to implement the most effective SEO, content development and email marketing plans.
• Manage schedules and work of SEO, content development, and email marketing specialists.
• Setup and measure key performance metrics with the client, digital marketing specialists, and web developer.

Qualifications and Skills
Required:

• Bachelor’s degree
• At least 3 years of working on a digital marketing team.
• Strong analytical, organizational, prioritization, writing, and leadership skills.
• Systematic and process-oriented.
• High social confidence and a great communicator.

Preferred:

• Bachelor’s Degree in marketing or communication
• Familiarity with digital marketing tools and platforms.

Why do you want to work for LeadPoint Digital?
The name is new, but we’ve been a successful digital marketing agency operating locally and nationally since 1998. We’re a hard-working team that loves making an impact for our clients and stay loyal to our team. As we grow together, you’ll play an integral part in helping us build our culture, evolve with the market, and make an impact on our clients’ business.

Job Type: Full-time

Salary: $50,000.00 to $55,000.00 /year

Location:

• Roanoke, VA (Required)

Additional Compensation:

• Commission
• Bonuses

Work Location:

• One location

Benefits:

• Health insurance
• Retirement plan
• Paid time off
• Flexible schedule
• Professional development assistance