Pluralsight is seeking a high-performing Sr. Manager of Regional Demand Generation to oversee a world-class revenue engine and drive the company’s already-rapid growth in the government/emerging markets arena. Reporting to the VP of Global Demand Generation, this individual will be responsible for planning and executing 100% of the demand generation strategy in partnership with regional sales leaders to achieve pipeline targets and significant positive financial impact for the company. She/he will demonstrate mastery of both the science and art of demand generation, leveraging analytics to deliver visibility into metrics throughout stages of the demand waterfall as well as the interventions and tactics to continuously improve them. Specific responsibilities include establishing strategy to achieve targets, allocating budget, determining the tactical mix, designing offers and calls to action, and setting individual program goals and measurement criteria. Likewise this role will define and own the end-to-end lead development process and optimization in conjunction with inside sales and business operations including service-level agreements and funnel diagnostics. This role works in partnership with multiple disciplines to drive demand, including sales, field marketing, product marketing, and business operations.
What you’ll own:
- Develop and execute regional demand plan that drives revenue through direct and indirect sales teams. Own strategy and optimization of regional plan and programs, including tactic scope, target outcomes, key metrics and measures, and required inputs and resources to deliver. Work closely with sales and marketing leadership to align this into a unified plan for the organization’s growth
- Interlock with regional field sales leadership to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities
- Lead and direct Pluralsight’s portfolio of demand generation and fulfillment channels, including content syndication, website, social, SEO, PPC, email marketing, nurture, webinars, and more
- Define and manage the end-to-end lead management funnel in conjunction with business development and sales operation including lead development process, lead scoring, and service-level agreements
- Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length
Who you’re committed to being:
- A people leader and effective listener who uses strong information gathering and empathy skills for uncovering and defining deliverables, needs and outcomes.
- Accountable to excellence. You want to sign-up for a hard revenue number. You are impact and objective focused and work entrepreneurially to exceed targets.
- An amazing communicator and effective influencer. People trust and follow you.
- A self-motivated leader who thrives in a fast paced team environment and is readily adaptable to changing market and organizational requirements
Experience you’ll need:
- 8+ years’ experience in roles of increasing responsibility supporting demand generation, with demonstrated and impactful results in terms of metrics such as lead and opportunity creation, velocity/conversion rates through the demand waterfall, and closed business
- 5+ years of expertise in B2B SaaS is required with proven track record of planning, developing, and executing high-performing programs.
- 5+ years building and managing a shared Demand Waterfall with sales
- Deep domain expertise across demand generation disciplines, including content marketing, digital marketing, marketing technology, data infrastructure, and analytics/reporting
- Fluency in demand generation metrics and approaches to test and optimize them.
- Excellent strategic thinking and ability to lead through influence. Highly analytical nature, with an ability to roll up sleeves and “go deep” as needed to improve performance and outcomes.
- Demonstrated strong listening, information gathering and empathy skills for uncovering and defining deliverables, needs and outcomes
- Bachelor’s degree required; MBA desirable
Working at Pluralsight
Founded in 2004 and trusted by Fortune 500 companies, Pluralsight is the technology skills platform organizations and individuals in 150+ countries count on to create progress for the world.
Our platform helps technologists master their craft and take control of their careers. We empower businesses everywhere to build adaptable teams, speed up release cycles and become scalable, reliable and secure. We come to work everyday knowing we’re helping our customers build the skills that power innovation.
And we don’t let fear, egos or drama distract us from our mission. Our mission to democratize technology skills is what drives us and our values are at the helm of how we work together. It’s our commitment to practicing them day in, day out that enables our performance. We’re adults, and we treat each other that way. We have the autonomy to do our jobs, transparency to eliminate office politics and trust each other to do the right thing. We thrive in an environment with creativity around every corner, challenges that keep us on our toes, and peers who inspire us to be the best we can be. We bring different viewpoints, backgrounds and experiences, and united by our mission, we are one.
Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status.
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Additional Information
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