Director of Marketing and Sales

Clarendale of Addison is a 188 apartment IL/AL/MC community in Addison, IL. Managed by Life Care Services in Des Moines, IA; Clarendale of Addison’s overarching focus will be to serve the resident first and foremost through execution of LCS’s Hospitality Promises.

POSITION SUMMARY:

Responsible for developing and implementing marketing and sales program to insure maximum occupancy and revenue levels are achieved for the Community. This person is a key member of the Community’s management team adhering to Company policy and procedures and upholding the Company’s mission, philosophy and values.

ESSENTIAL JOB FUNCTIONS:

• Achieve maximum occupancy and revenue levels by keeping and building at or above budgeted monthly occupancy.
• Handle and coordinate all aspects of the sale process from inquiry calls, cold calling, conducting tours, follow-up calls and communication, lead management software updates, and closing the sale. Ensure community staff identified as back-up for inquiries/tours is up-to-date and inquiry process to ensure inquiries are handled properly at all times.
• Work closely with the management team on developing, implementing strategies and an ongoing 90-day plan for increasing qualified inquiries, traffic and sales, which can include, but are not limited to:
• Community Events
• Educational Seminars
• Professional Networking
• Advertising
• Public Relations
• Compile a weekly marketing report for delivery to corporate on inquiries, tours, move-ins, moveouts, and outreach for each week.
• Capture key data on inquiries and log into lead management software within 48 hours of inquiry so all inquiries are documented. All existing inquiries in the software system need to have “next steps” scheduled to maintain constant contact
• Follow the ExSell with LCS sales process and utilization of ExSell Connection Sheets.
• Keep abreast of key market competitors’ strengths, weaknesses, and pricing with quarterly competitive analysis/SWOT reports.
• Utilize strong interpersonal skills in identifying and maintaining key relationships with community and professional sources.
• Supports creating a culture where the business decisions made in this position, along with individual employee engagement, drive top-line revenue and occupancy.
• Participate with management team to assure the marketability of the Community including:
• Upkeep and attractiveness
• Resident/family communications
• Utilization of internal events for marketing
• Accountable for in-house marketing and sales training.
• The Community embraces a culture of hospitality. To that end, all employees are expected as a condition of employment to practice the LCS Hospitality Promises™ in all interactions with residents, fellow employees, and guests:
• We greet you warmly, by name and with a smile.
• We treat everyone with courteous respect.
• We anticipate your needs and act accordingly.
• We listen and respond enthusiastically in a timely manner.
• We hold ourselves and one another accountable.
• We make you feel important.
• We embrace and value our differences.
• We ask, “Is there anything else I can do for you?”
• We maintain high levels of professionalism, both in conduct and appearance, at all times.
• We pay attention to details

Clarendale of Addison is an EOE, DFWP

Job Type: Full-time

Salary: $70,000.00 to $85,000.00 /year

Experience:

• Leadership: 5 years (Preferred)
• Sales and Marketing: 10 years (Preferred)
• Digital Marketing: 1 year (Preferred)

Work authorization:

• United States (Required)

Additional Compensation:

• Commission
• Bonuses

Work Location:

• One location

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Paid time off
• Professional development assistance

Paid Training:

• Yes