The Market President/Chief Revenue Officer at Townsquare Media is responsible for building the dominant media business in their respective market, driving growth of the business through diversified revenue streams, and building a culture of success by attracting and retaining the best talent in the market. This is a management position focused on revenue generation, and the MP/CRO will be expected to attain and exceed revenue budgets by having a clear vision for a path of continued revenue growth, with the capability of executing that vision. The MP/CRO must possess a strong desire to win, be an exceptional leader and have a track record of revenue and cash flow success. Going beyond just coaching the team; they must be a hands-on leader, building effective multi-platform marketing solutions for clients.
The MP/CRO must be an exceptional sales trainer and mentor, be a creative-thinker, and be able to recruit and hire the best in the industry. This position is not for a ‘hands-off’/sit behind the desk manager, but for a leader who is highly visible in the market and very involved with the staff.
Townsquare Media strives to be the leader in local media â building the strongest brands in the market and monetizing those brands on air, on line and on site. The MP/CRO must be a creative, idea-generating, business development professional that understands how to maximize the tools at their disposal to achieve market leadership status.
Responsibilities
- Oversee all aspects of the market operation with a particular focus on revenue generation across Townsquare’s multiple media and entertainment platforms.
- Create a vision and strategy for consistent revenue and profit growth, with the ability to communicate and execute the plan.
- Represent TSM to key client accounts and community; developing strong client relationships and community partnerships that further our business.
- Drive key account growth through the selling of results based, integrated programs while also pushing significant new business development.
- Recruit, retain and develop a talented team, starting with the department heads and including a deep and high performing sales staff. Strive to become the preferred media workplace in the market.
- Support the content team (on air and on line) and hold them accountable to executing the brand strategy and delivering content excellence.
- Working in conjunction with our corporate team, build a diverse and sustainable event business focused on the inherent opportunities in the market.
- Prepare and manage the fiscal budget. Develop/implement strategic goals to exceed local advertising, live events and digital services budgets.
- Ensure the station’s license is in order and that Federal Communications.Commission (FCC) and other federal, state and local rules and regulations are followed.
- Support the Townsquare mission while actively seeking to find ways to make the company better.
- Be a student of the industry, consistently learning about our business in order to be a current resource to our employees and clients.
- Be fiscally responsible, managing expenses not only within budget, but based on return on the investment of the resources allocated.
Qualifications
- Proven ability to recruit, to lead, to motivate, to coach and train others and achieve revenue results.
- Experience in media or digital sales management in the role of General Manager, General or Local Sales Manager with a proven and documentable track record of exceeding budgets and outperforming the marketplace.
- Experience in creating and selling multi-media programs incorporating digital, mobile, and event opportunities.
About Us
Townsquare is a radio, digital media, entertainment and digital marketing solutions company principally focused on being the premier local advertising and marketing solutions platform in small and mid-sized markets across the U.S. Our assets include 321 radio stations and more than 330+ local websites in 67 U.S. markets, a digital marketing solutions company (Townsquare Interactive ( http://townsquareinteractive.com/ )), a proprietary digital programmatic advertising platform (Townsquare Ignite ( http://www.townsquareignite.com/ )) and approximately 200 live events. Our brands include local media assets such as WYRK ( http://wyrk.com/ ), KLAQ ( http://klaq.com/ ), K2 ( http://k2radio.com/ ) and NJ101.5 ( http://nj1015.com/ ); iconic local and regional events such as WYRK’s Taste of Country ( http://tasteofcountryfestival.com/ ) (update link!), the Boise Music Festival ( http://boisemusicfestival.com/ ), the Red Dirt BBQ & Music Festival ( http://reddirtbbqfest.com/ )and Taste of Fort Collins ( https://tasteoffortcollins.com/ ); and leading tastemaker music and entertainment websites such as XXLmag.com ( http://www.xxlmag.com/ ), TasteofCountry.com ( http://tasteofcountry.com/ ) and Loudwire.com ( http://loudwire.com/ )
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