The Marketing and Communication department is seeking an Assistant Vice President (AVP) of Product Marketing to drive product marketing and adoption efforts in the practice management and technology space. Reporting into the new product marketing team, this AVP will be responsible for the development of comprehensive product launch plans, as well as ongoing strategic marketing campaigns that increase engagement.
The successful candidate will have superior interpersonal, verbal, and written communication skills, advanced project management capabilities, and a passion for exploring new trends in the marketplace. The right candidate will be a dynamic team player who has empathy and a passion for serving the client.
MINIMUM QUALIFICATIONS AND EXPERIENCE
- 7+ years of experience in marketing, including digital marketing experience (email campaigns, content marketing, social media, SEO)
- Relevant four-year BA/BS degree in marketing, technology, or related field
- Strong project management experience that includes the ability to plan and manage across a matrixed organization
- Demonstrated ability to develop and execute data-driven large scale product marketing campaigns from inception to completion
- Working knowledge of Customer Relationship Management and Marketing Automation tools
- Flexibility and a sense of humor
Preferred candidate profile
- Advocate for the customer who possesses a willingness to be their voice within the organization.
- Experienced marketer and storyteller who generates compelling and influential content that resonates with target audiences.
- An agent of change and a doer who thrives in a fast-past environment and can easily transition from one priority to the next as business needs shift.
- Demonstrated strategist who is able to position a new product and craft an effective plan for bringing it to market and manifesting interest.
- Strong organizational and cross-functional leadership skills with the ability to comfortably communicate and present plans to key stakeholders and senior executives.
- A problem solver who envisions the big picture and is capable of using experiences to make decisions and, when faced with ambiguity, can step through the voice to propose solutions.
- An intellectually curious professional who seeks out new trends, appreciates the value of different perspectives, and actively learns from mistakes and failures.
- Experience in fintech or financial services is a plus
- Highly capable in PPT, Word, Excel, Visio and Smartsheet
About LPL Financial:
LPL Financial is a leader in the retail financial advice market and the nationâs largest independent broker/dealer*. We serve independent financial advisors and financial institutions, providing them with the technology, research, clearing and compliance services, and practice management programs they need to create and grow thriving practices. LPL enables them to provide objective guidance to millions of American families seeking wealth management, retirement planning, financial planning and asset management solutions. LPL and its affiliates have more than 3,700 employees with primary offices in Boston, Charlotte, and San Diego.
Our Culture:
If you join LPL, you will join a culture that believes in delivering a world-class client experience and looks to all employees to contribute to that goal by sharing their creativity, experience, and passion for continuous improvement. As a destination of choice, our top priorities are growth and development, social responsibility, and financial health for our employees.
We offer competitive compensation and industry leading benefits, including a wellness facility with onsite fitness classes, healthy meal choices, and a walk-in clinic. We support employee financial health through a 401k match, ESPP, and employee discounts. Work/life balance is our foundation and is supported through paid holidays, and paid time off (including time to volunteer). We foster a diverse work environment through Employee Resource Groups and diverse strategic partnerships.
Join the LPL team and help us make a difference by turning lifeâs aspirations into financial realities. Please login or create an account to apply to this position. Principals only. EOE
- As reported by Financial Planning magazine, June 1996-2017, based on total revenue.
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